A Market Qualified Lead, or MQL, is a lead that the marketing team has deemed more likely to become a customer compared to others. This determination is based on criteria such downloaded content offers, website visits, attended webinars/ events, ect.
May 8, 2023 5:28:33 PM | Sales
Don't spend your time wondering what an MQL is. Instead, check out the Logik.io CPQ and Commerce Glossary for your must-know definitions and answers.
Written By: Blake Grubbs
Blake has successfully helped several high-growth tech startups build and scale marketing over the past 10 years. Held marketing leadership roles at Seismic, Drift, Alyce, and Simplr, all who successfully doubled and tripled ARR bookings during his tenure. He has a Bachelor's Degree in Business Administration and Management from Boston University's Questrom School of Business.
