Customer-Centric

Attribute-Based Configuration

Move beyond catalog searching to find the appropriate products and parts, and use customer requirements to drive product discovery. Leverage attribute-based configuration and advanced logic engine to collect customer requirements and apply rules to match them with a perfect-fit solution.

Intelligent

Smart Guided Selling

Put your customers in the driver’s seat, and allow them to configure products as if they are experts in your business. Embedded guidance and the ability to surface only compatible products guarantees intelligent recommendations and suggestions, improving customer experience and increasing average order value. 

Headless

API-First Architecture

Our platform is headless and composable, offering out-of-the-box integration with BigCommerce and seamless integrations with your other systems.  A next-gen API-first architecture allows you to extend a customized configuration experience to internal sales teams, distributors, and eCommerce customers using a single set of rules.

Performant

Built for Performance & Scale

Deliver an unrestricted and best-in-class customer experience. BigCommerce alone cannot handle extensive product variations and does not allow for true configuration. Manage any number of variants without a hard limit outside of BigCommerce so your customer experience is highly performant and you can sell every potential version of your products.

Efficient

Point-and-Click Administration

Speed up your time to market for even your most complex or varied product offerings. Add new configurable products with just a few clicks. With fewer redundancies and a single set of rules to maintain, your product and website teams will work more cohesively and more efficiently.