The Best B2B eCommerce Solution for Complex Businesses 

Improve Customer Experience and Maximize Revenue with Composable, Headless Commerce Solutions

Asset 107

Trusted By

Why is the Best B2B eCommerce Configurator?

The B2B eCommerce solution to power streamlined product discovery and AI-enabled product recommendations


Guided Tour

Want to see our B2B eCommerce solution for yourself?

Test Drive today

Guided Demo Featured Images (4)

Take a Self-Guided Tour Now! 

Table of Contents

Section 1 What is B2B eCommerce?

B2B eCommerce involves the digitization of commercial transactions between businesses, encompassing a wide spectrum of activities, from product discovery to transactions, and order management to distribution. Over the last several years, B2B companies have increasingly turned to online platforms to streamline operations, reduce costs, and enhance customer experiences.

B2B eCommerce isn't merely about transferring traditional business practices to the digital realm; it's a paradigm shift that fundamentally redefines how businesses interact and transact with one another. Unlike its B2C counterpart, which often emphasizes individual consumer preferences and instant gratification, B2B eCommerce revolves around complex negotiations, long-term partnerships, and tailored solutions to meet the unique needs of businesses. This necessitates robust digital infrastructure capable of handling large-scale transactions, intricate supply chains, and intricate pricing models.

Furthermore, the rise of B2B eCommerce isn't solely driven by market forces but is also propelled by technological advancements that continue to reshape the business landscape. Innovations such as artificial intelligence and machine learning are revolutionizing how businesses approach sourcing, procurement, and logistics. These technologies empower B2B enterprises to automate routine tasks, gain deeper insights into market trends, and mitigate risks more effectively, thereby fostering a more agile and adaptive ecosystem. As a result, the trajectory of B2B eCommerce extends beyond mere digitalization; it represents a transformative journey towards a more interconnected, efficient, and resilient global marketplace.

Section 2 B2B eCommerce Solutions

B2B eCommerce solutions facilitate various tasks, processes, and workflows in the digital buying and selling experience. 

Different B2B eCommerce solutions are focused on various ways to improve the ease and experience quality of the digital buying process, including areas such as: 
  • Investing in product data health and management
  • Enhancing customer-centric product discoverability
  • Giving buyers the control to configure products on their own
  • Unlocking new opportunities through personalized product recommendations and omnichannel experiences
  • Supporting digital transactions and order management
  • Connecting with downstream systems such as fulfillment and customer service to support the full digital revenue management lifecycle

B2B eCommerce solutions include large-scale platforms from companies including Adobe, BigCommerce, commercetools, Salesforce, and Shopify, as well as task or workflow-specific solutions, such as’s advanced configuration engine.

In addition to these functionalities, B2B eCommerce solutions play a crucial role in fostering collaboration and communication across diverse stakeholders within the supply chain ecosystem. These platforms serve as hubs where manufacturers, distributors, wholesalers, and retailers can seamlessly exchange information, coordinate activities, and synchronize operations in real-time. By facilitating transparent communication channels and providing centralized repositories for critical data, B2B eCommerce solutions empower businesses to forge stronger partnerships, streamline collaborative workflows, and adapt swiftly to changing market dynamics. This collaborative aspect not only enhances operational efficiency but also fosters innovation and agility, driving collective growth and competitiveness within the B2B ecosystem.

Section 3 What does a B2B eCommerce Configurator Do?

A B2B eCommerce configurator serves as a powerful tool for businesses operating in industries where customization and personalization are paramount. Unlike traditional eCommerce platforms that primarily offer standardized products, a B2B eCommerce configurator empowers companies to tailor offerings to meet the specific needs and preferences of each individual customer. This level of flexibility is particularly crucial in industries such as manufacturing, engineering, and technology, where products often require intricate configurations to align with customer specifications and project requirements.

With a B2B eCommerce configurator like's advanced configuration engine, businesses can offer an intuitive and user-friendly interface that guides customers through the configuration process. Whether it involves selecting product features, specifying dimensions, or choosing compatible accessories, the configurator simplifies what would otherwise be a complex and time-consuming task. By streamlining the configuration process, businesses can reduce the likelihood of errors, ensure accuracy, and enhance the overall customer experience.

B2B eCommerce configurators integrate seamlessly with existing eCommerce platforms, CRM systems, and backend processes, enabling businesses to automate quote generation, order processing, and inventory management. This level of automation improves operational efficiency and frees up valuable resources that can be allocated towards innovation, customer service, and strategic initiatives.

A B2B eCommerce configurator empowers businesses to deliver personalized solutions at scale, strengthening customer relationships, increasing sales opportunities, and staying ahead of the competition in today's dynamic marketplace.


Section 4 What is Guided Selling in B2B eCommerce?

Guided selling is an essential component of B2B eCommerce, providing sales reps and customers with a sequential path to follow for product discovery, configuration, and ordering. Guided selling in B2B eCommerce involves leveraging advanced technologies, customer data, and insights that guide customers (and sellers) through the full buying journey. 

In B2B eCommerce, guided selling flows offer customers relevant and personalized guidance as well as product recommendations based on their unique needs, past purchased patterns, and declared preferences. Advanced guided selling approaches can arm modern B2B sales and marketing departments with the means to deliver an elevated B2B eCommerce experience.
Get The New B2B eCommerce Maturity Model Guide Email 1_1

Section 5 What is the B2B eCommerce Maturity Model?’s B2B eCommerce Maturity Model depicts four levels of B2B eCommerce sophistication and business impact, moving from Basic to Intermediate then to Advanced and finally Customer-Centric. 

B2B companies can use the maturity model to determine where their eCommerce experience falls today, and also discover what is needed in order to advance to the next level in the model.