Simple to manage, easy to use product configuration software from Logik.io

Logik.io’s advanced product configurator, or as we call it, our Commerce Logic Engine, takes even the most sophisticated products, and makes selling them simple, so every customer gets exactly what they need. By providing an easy-to-manage, flexible, centralized solution for managing how products can and should be sold, businesses can accelerate their GTM agility, reduce system administration costs, and increase selling effectiveness across channels.

guided selling software

Say goodbye to complicated configurators, say hello to simplified, guided configuration that make buying and selling easier 

Empower your sellers and buyers with intuitive guided product configuration experiences that make configuring the perfect product fast and simple.

Other product configurators are complicated to manage, require custom development and scripting, and have limited functionality and performance for sophisticated products.  Logik.io was built to simplify the complicated, with a configurator built to make administrators lives easier, and to provide a powerful dedicated engine to govern the logic, rules, and recommendations that direct how products can and should be configured and sold.  

Why is Logik.io's Commerce Logic Engine for Product Configuration a Game-Changer?

Flexible & intuitive selling experience for anyone to create perfectly configured solutions

Give your sales reps the tool they need to deliver a quote for products and services that fit exactly what your customer needs. No more picking through part numbers and product lists. Let Logik.io guide every seller to the perfect solution.

Maintain a single source of data in the leading sales and CPQ platform: Salesforce

Logik.io enhances the "C" of Salesforce CPQ, and is built directly on the Salesforce platform and within the Salesforce data structure, so you can still leverage all your product data in one central place. Logik.io works right alongside your existing system.

Exceptional sales rep experience with lightning fast speeds

Logik.io adds a proprietary solving engine to Salesforce CPQ built to handle advanced product configurations with split second speed speed for sales reps to produce quotes faster for every product, for every customer, every time.

See how Logik.ios next gen configuration engine delivers a high performance sales experience.

Want to learn more about how Logik.io can help you sell more and make your life easier with advanced configuration? 

Product Configuration Software

Product configuration software facilitates product customization. Shoppers choose options online or answer sales reps' needs-based questions to find the right combination. Options can range from color and pattern to features and construction. Product configurator software often works best when combined with other tools.

Think of guided selling, product configuration, and CPQ  software as the Three Musketeers: capable alone but unstoppable together. Guided selling walks customers through their options. Product configuration software provides the combination rules, determines what parts are required, and in some cases, displays dynamic visuals. Finally, CPQ software generates quotes.  

Product configuration software is vital for several key reasons. Consumers across B2B and B2C industries consistently report wanting customizable products, self-guided journeys, and more high-quality visuals. Additionally, as more businesses adopt them, it's harder to compete without one. From a business perspective, it's wildly advantageous also. Product configuration software increases conversions and product pricing, decreases costs and returns, and boosts customer experience (CX) metrics and loyalty.

However, most product configurator software options are add-ons to other tools, chained to the provider platform, intended for simple configurations, or all three, like Salesforce CPQ's configurator. They aren't designed to handle sophisticated configurations. They're merely tangential offerings. For businesses with simple products and needs, platforms like Salesforce provide amazing and useful tools, but they're not for everyone.

Companies that require robust product configuration software often become frustrated and assume a custom product configurator is their best or only option. They're usually unaware of the pitfalls and don't know there's a better way. Businesses with advanced products and sophisticated configurations require a targeted solution expertly built for that kind of complexity, like Logik.io.

Logik has tailor-made product configuration software for both Salesforce CPQ and eCommerce. Purpose-built software from a team of experts is far superior to DIY custom product configurators.

Product Configurator Excel

Businesses that decide to build a custom product configurator themselves frequently just Google "how to build a product configurator" which may seem like a logical start. However, they usually end up with a so-called solution that can't meet their needs. What often happens is an employee searches "how to build a product configurator" and gets a SERP page filled with results like:

  • Free Product Configurator Excel Template
  • Excel Configurator Add-In
  • Part Number Configurator Excel
  • Price Configurator Excel Template
  • Configuration Management Excel

After dozens or hundreds of hours researching and implementing, all they have to show for it is a less sophisticated product filter than they started with. Excel spreadsheets can't replace product configuration software. They can call it a product configurator, but at best, it replicates only one of many features that make product configuration software useful.  

Even for a product filter, it's hard to use, time consuming, requires endless manual data entry, it's subject to human error, and it can't integrate with tools like your CRM. For any business in need of something more powerful than Salesforce's product configurator, Excel can't work.

A JavaScript product configurator is another DIY option. While an open-source product configurator like this has more flexibility, they're also a huge hassle to maintain long-term and likely won't meet your needs. The only good solution is product configuration software intended for complex products with advanced configuration logic.

Logik.io for Salesforce CPQ is a product configurator built on Salesforce using its data model. It seamlessly integrates with and augments its platform to supercharge your configuration capabilities and provide added functionality. Logik.io was created by some of the foremost experts in the field with over 100 years of combined experience. They created a next-generation headless commerce configuration engine with a product configurator API capable of connecting anything you need.

3D Product Configurator

Considering how consumers interact with online sellers' products, it's best for companies with an eCommerce and/or omnichannel approach to have a specific kind of product configuration software. Having a 3D product configurator for eCommerce allows configurations to be visually represented, so customers can view changes as they're made.

The software needs the ability to configure complex products simply enough for any eCommerce customer. It must also render real-time dynamic product visuals to successfully aid customers with configuration. This kind of complex, on-demand, dynamic tool requires expert development. After all, your entire customer experience and buyer's journey rest on it.

Despite this, many businesses try to find other options, like a free 3D product configurator instead or try to learn how to build a 3D product configurator themselves. Among DIY options for a 3D product configurator, open-source programs are common. Of course, once again, this often doesn't work out well.

Especially for particularly sophisticated products and complex configurations, a professionally built 3D product configurator with advanced visualization capabilities like Threekit's is the best option. eCommerce business success often rides on their 3D product configurator's ability to provide high-quality visuals for custom products. eCommerce customers also want an independent but guided buyer's journey with great CX. That may sound like a lot to expect but customer expectations are evolving with technology.  

A powerful, targeted, and established solution like that of our partners at Threekit—especially when powered by Logik.io's next-generation headless commerce configuration engine—can deliver all that and more. Fuel complex configurations at lightning-speed and render industry-leading interactive, photorealistic, 3D, and 360° visuals that will dazzle customers. With integrations for all the major platforms, Logik.io and Threekit deliver the best product configuration software and 3D product configurator for Shopify, Magento, BigCommerce, 

Product Configuration Example

Looking around many eCommerce sites, you may notice that product configuration is missing altogether. Despite popular demand, so many sites don't have the customization options buyers crave. This issue often comes down to the division of labor. The marketing department is often put in charge of a company's website. When it comes to complex technical issues like product configuration, marketing isn't the right team for the job.  

Marketing teams and software engineers have completely different skill sets. Just like you wouldn't want programmers designing your ad campaigns, marketers shouldn't be in charge of your product configuration software. What your team needs to solve this problem is an out-of-the-box solution like Logik + Threekit that's powerful enough to handle the entire product configuration process but simple enough for the folks in marketing to use.

Another common time product configuration is missing from a site is in industries like manufacturing. Product configuration in Salesforce CPQ has bigger gaps for some industries. A manufacturing product configurator needs advanced rules and omnichannel selling capabilities as well as a simple product configuration process to ensure fast GTM agility so new updates and products can be introduced quickly. This is another product configuration example where simply Googling "how to build a product configurator" just won't cut it.

Free Product Configurator

Our cutting-edge technology and industry-leading expertise provide the most powerful, advanced, complex, and hassle-free product configurator available. While it may be cheaper to learn how to build a product configurator in your spare time or settle for a free open-source product configurator, those options are also unlikely to lead to success.

Investing in our best-in-class tools can benefit your business in unimaginable ways. Since they can actually lower your costs, returns, and abandoned carts while raising conversions, average cart value, customer lifetime value, customer retention, and profits, not using them is likely costing far more.

Give your customers the products, journey, and experience they want with Logik + Threekit. Right now, having great product configuration software is a huge advantage over the competition. However, rapid adoption, especially in B2B industries, is predicted to continue.

Soon simply having product configuration software won't benefit you so much as not having it will hurt you. Setting yourself up with the most powerful and advanced product configuration software and 3D product configurator on the market can ensure you'll have the upper hand when that happens.   

For great product configurator examples, check out the Logik.io site and discover how we make advanced configurations work. To learn more about how to build a 3D product configurator into your customer experience, our sister company, Threekit, has you covered. Combining the power of Logik.io and Threekit can help you build an amazing product configurator for web-based product customization your consumers will love.


Additional Related Resources

Guided Selling  | Guided Selling Software | Guided Selling Salesforce CPQ | Configure Price Quote | Guided Selling for Manufacturing | Product Configurator | Logik.io for Salesforce CPQ


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