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Never worry about sellers configuring and selling incompatible products, and never worry about them selling suboptimal products.'s guided selling engine for Salesforce CPQ ensures they sell not only a viable solution, but the BEST solution for their customer's needs. 

Smart Recommendations Powered by Your Rules & AI lets you use declared rules and our Cosmo AI engine to recommend best-fit product options, product combinations, upsells, and cross-sells, all within the configuration process. 
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Table of Contents

What is Guided Selling for Salesforce?

What is Guided Selling?

Guided selling is a strategic approach used by businesses to streamline the sales process by providing tailored recommendations and assistance to potential buyers. It's a methodology designed to empower sales teams and customers alike, guiding them through the complex journey of purchasing decisions.

At its core, guided selling involves leveraging data-driven insights and intuitive tools to facilitate meaningful interactions between sellers and buyers. Rather than adopting a one-size-fits-all approach, guided selling acknowledges the unique needs and preferences of individual customers, helping them navigate through various options to find the most suitable solutions.

Guided selling isn't solely about pushing products or services onto customers. Instead, it's about understanding their pain points, preferences, and objectives, and then offering personalized recommendations and guidance accordingly. This customer-centric approach fosters trust and strengthens relationships, leading to higher satisfaction levels and increased sales conversions.

In essence, guided selling transforms the sales process from a transactional exchange into a consultative experience. It empowers sales representatives to act as trusted advisors, guiding customers through the decision-making process with expertise and empathy. By focusing on educating and assisting rather than simply selling, businesses can differentiate themselves in a crowded marketplace and drive long-term loyalty.

Key components of guided selling include:

  1. Customer Understanding: Guided selling starts with a deep understanding of the customer's needs, challenges, and preferences. By leveraging data analytics, market research, and customer insights, businesses can gain valuable intelligence to personalize the sales experience.

  2. Interactive Tools: Guided selling relies on interactive tools and platforms to facilitate engagement and decision-making. This may include configurators, quizzes, interactive guides, and recommendation engines that help customers explore options and make informed choices.

  3. Personalized Recommendations: Rather than bombarding customers with generic offers, guided selling provides personalized recommendations based on their specific requirements. By tailoring solutions to match individual preferences, businesses can enhance customer satisfaction and loyalty.

  4. Educational Content: Guided selling emphasizes the importance of education and information sharing. By providing relevant content such as product guides, tutorials, and case studies, businesses can empower customers to make confident purchasing decisions.

  5. Continuous Optimization: Guided selling is an iterative process that involves continuous optimization based on feedback and performance metrics. By analyzing data and monitoring customer interactions, businesses can refine their strategies to deliver even better outcomes over time.

If you’ve spent any meaningful time in the world of configure, price, quote solutions, you’ve heard about guided selling technology. Guided selling software is in an undeniable heyday, with more and more sellers incorporating it into their architecture – but have you found yourself asking what guided selling actually is?

If so, you’re far from alone.

Guided selling simplifies the buying process by allowing shoppers to set preferences through interactive tools like surveys and questionnaires. This input triggers customized product suggestions, enhancing the overall sales experience.

In Salesforce CPQ, guided selling directs reps or online shoppers to the best product options, boosting conversion rates and customer satisfaction. The system generates accurate quotes for any configuration quickly and efficiently, saving time and money.

While Salesforce CPQ offers invaluable tools, it may lack advanced capabilities for some users. Integrating software like enhances speed, workflow, and flexibility, maximizing sales potential.

Guided Selling in CPQ

Configure, Price, Quote (CPQ) software has revolutionized the way businesses manage their sales processes by providing a comprehensive solution for configuring products, generating accurate pricing, and delivering quotes quickly. Guided selling plays a crucial role within CPQ systems, enhancing the overall sales experience and driving efficiency. In this section, we will delve into the specifics of guided selling within CPQ and explore its significance in empowering sales teams and optimizing customer interactions.

Understanding Guided Selling within CPQ

Guided selling within CPQ refers to the integration of intelligent decision-making tools and workflows that assist sales representatives and customers throughout the configuration and quoting process. It leverages the capabilities of CPQ software to guide users through a series of questions, recommendations, and interactive steps to ensure that the final configured solution meets the customer's unique requirements.

At its core, guided selling in CPQ is about simplifying complexity. It helps users navigate through vast product catalogs and complex pricing structures by presenting them with tailored options and configurations based on predefined rules, constraints, and business logic. By guiding users through a series of predefined steps, guided selling ensures that every quote generated aligns with the customer's needs while maximizing revenue and profitability for the organization.

Key Features of Guided Selling in CPQ

  1. Intuitive Configuration Wizards: Guided selling in CPQ typically includes intuitive configuration wizards that prompt users to answer relevant questions about their requirements, preferences, and constraints. These wizards dynamically adjust options and configurations based on user input, ensuring that the final solution meets the customer's specifications.

  2. Rules-Based Logic: Guided selling relies on rules-based logic to enforce constraints, validations, and dependencies during the configuration process. This ensures that users can only select valid options and configurations, preventing errors and inconsistencies in the final quote.

  3. Product Recommendations: Guided selling algorithms analyze customer input and preferences to generate personalized product recommendations. By presenting relevant cross-sell and upsell opportunities, guided selling helps maximize the value of each transaction and enhance the overall customer experience.

  4. Real-Time Pricing Guidance: Guided selling in CPQ provides real-time pricing guidance based on configured options, discounts, and pricing rules. This enables sales representatives to generate accurate quotes quickly while ensuring that pricing remains competitive and aligned with company policies.

  5. Visual Configuration: Many CPQ solutions offer visual configuration capabilities, allowing users to see the impact of their selections in real-time through interactive visualizations and 3D product models. This enhances the configurator's usability and helps users make informed decisions more effectively.

Benefits of Guided Selling in CPQ

The integration of guided selling within CPQ offers numerous benefits for both businesses and customers:

  1. Improved Sales Efficiency: Guided selling streamlines the configuration and quoting process, enabling sales representatives to generate accurate quotes more efficiently. This reduces the time spent on manual tasks and administrative overhead, allowing sales teams to focus on nurturing customer relationships and closing deals.

  2. Enhanced Customer Experience: By guiding customers through the configuration process and providing personalized recommendations, guided selling enhances the overall customer experience. Customers feel empowered and supported throughout their purchasing journey, leading to higher satisfaction levels and increased loyalty.

  3. Increased Sales Effectiveness: Guided selling helps sales representatives identify upsell and cross-sell opportunities more effectively by presenting relevant product recommendations based on customer input. This leads to higher average order values and increased revenue per transaction.

  4. Reduced Errors and Revisions: The rules-based logic and validation checks incorporated into guided selling prevent errors and inconsistencies in quotes, reducing the need for revisions and minimizing the risk of pricing discrepancies or configuration errors.

  5. Data-Driven Insights: Guided selling generates valuable data and insights about customer preferences, product usage, and buying patterns. This data can be leveraged to refine sales strategies, optimize product offerings, and identify market trends and opportunities.

Guided Selling in Salesforce CPQ

Salesforce CPQ Guided Selling

Salesforce CPQ (Configure, Price, Quote) is a powerful solution designed to streamline the sales process within the Salesforce ecosystem. By integrating guided selling capabilities into Salesforce CPQ, businesses can leverage the platform's robust features to enhance sales efficiency, drive revenue growth, and deliver superior customer experiences. In this section, we'll explore the concept of guided selling within Salesforce CPQ and examine how it empowers sales teams to navigate complex sales cycles with ease.

Understanding Salesforce CPQ Guided Selling

Salesforce CPQ guided selling refers to the integration of guided selling functionalities within the Salesforce CPQ platform. It enables sales representatives to engage with customers in a consultative manner, guiding them through the configuration and quoting process while offering personalized recommendations based on their unique requirements.

At its core, Salesforce CPQ guided selling is about leveraging data-driven insights and intelligent algorithms to simplify the sales process and enhance decision-making. It empowers sales teams to ask the right questions, understand customer needs, and recommend tailored solutions that align with their preferences and constraints.

Key Features of Salesforce CPQ Guided Selling

  1. Intuitive Configuration Wizards: Salesforce CPQ offers intuitive configuration wizards that guide users through the process of selecting product options, features, and configurations. These wizards adapt dynamically based on user input, ensuring that the final quote accurately reflects the customer's requirements.

  2. Product Recommendations: Salesforce CPQ utilizes advanced recommendation engines to suggest relevant products and services based on customer input, past purchase history, and behavioral data. This enables sales representatives to identify upsell and cross-sell opportunities and maximize revenue potential.

  3. Rules-Based Logic: Salesforce CPQ incorporates rules-based logic to enforce constraints, validations, and dependencies during the configuration process. This ensures that users can only select valid options and configurations, minimizing errors and ensuring compliance with business rules.

  4. Real-Time Pricing Guidance: Salesforce CPQ provides real-time pricing guidance based on configured options, discounts, and pricing rules. Sales representatives can generate accurate quotes quickly, ensuring that pricing remains competitive and aligned with company policies.

  5. Interactive Product Bundling: Salesforce CPQ allows users to create and customize product bundles dynamically, enabling them to offer bundled solutions tailored to customer needs. This enhances the configurator's flexibility and enables sales teams to create compelling value propositions.


List of Guided Selling Actions in Salesforce CPQ:

Guided selling paths within Salesforce CPQ are built around three main selling actions: quote process fields, process input fields, and process input condition fields.

The quote process is the first object to be considered of this trio, and determines the way in which a guided selling prompt appears and how it can be engaged with by shoppers and/or reps. Quote process records provide the actual questions and responses that the guided selling experience will display, with a direct 1:1 relationship between records and survey questions.

Variable fields for the quote process include specific product auto-selection triggers, default selections within multiple choice fields, product configuration initializers, sort orders to define positions when there is more than one field, and restrictions to prevent shoppers from operating outside of the guided framework.

Next, process input fields come into play, allowing you to define unique relationships between input fields and conditions. This allows the guided selling interface to deploy fields that relate directly to the values of prior input. Responding in real time to data gathered from the customer, process input fields keep buyers on a streamlined path toward their optimal configuration. Such fields include labels, which relate to the presentation and phrasing of different prompts, picklist or text box interfaces, operator fields with true-false triggers, and conditions met protocols that can restrict movement through the sales funnel in the presence of non-true conditions.

Finally, process condition fields allow you to get as granular as possible with process input evaluation and relational master process inputs. Pre-selecting determinate values sets the stage for Salesforce CPQ to intelligently process the full range of guided selling actions in one go, resulting in near-instant dynamic processing and presentation.

Guided selling in Salesforce is a software solution that allows sales reps to use questions designed to determine the customer's needs to guide the sales process. These questions can be answered in a matter of seconds, but provide a highly personalized shopping experience as a result. Based on the provided answers and associated product logic, they can then quickly and easily filter your product options to find the perfect solution. The product configurator allows your sales team to configure the perfect product for each individual customer based on your component and customization options.

Using the costs listed in your price book, the Salesforce CPQ software then generates an accurate quote for the configuration in a timely and efficient manner. In Salesforce CPQ, pricing methods of all kinds can be accounted for through various product rule setups. This includes, but is not limited to, cost-plus, markup, batch, block, one-time, subscription, usage-based, and custom pricing. It also considers deals and markdowns for situations like holiday sales, special promotions, bundling or multiyear discounts, and more. With all of the flexibility built into the system, just about any use case or special scenario can be directly accommodated with ease.

To make the guided selling process extra clear, Salesforce allows users to build an opportunity path in Salesforce. This acts as a visual representation of the route opportunities will take and all the steps along the way. Creating an alternative method for users to engage with the functionality increases likelihood of their overall satisfaction. The easier it is for them to follow along, the easier it becomes to sell. The easier it becomes to sell, the more your target audience will begin – and, hopefully, continue – to patronize your shop.

If you still don't completely follow how guided selling in Salesforce works, don't worry. It can be complex, with lots of different information existing in different places. For people who want to learn more about guided selling, Trailhead, Salesforce's learning platform, has you covered.

Salesforce CPQ Quote Process When looking at how to best improve the Salesforce CPQ process, or how to implement a guided selling experience into business operations, myriad solutions will offer themselves as the best route to follow. It’s important to understand exactly what you’d be getting into, or lacking, with each available option.

Getting a Salesforce CPQ certification and going over all their training materials is just one way to possibly extend the functionality of guided selling in Salesforce CPQ. Becoming a developer (or hiring one) to go over all the Salesforce CPQ documentation for developers is another. Either route requires a decent amount of research and preparation to even get going, not to mention the actual, monetary cost of either path. Once started, the amount of time, energy, manpower or other assets needed to reach the finish line can be immense. However, you don't have to go through all that trouble to improve the CPQ process.

There's another, much better way to get what you need without spending all that time and money on a strategy that's ultimately unlikely to be successful. With the right consideration, you can enhance your guided selling and Salesforce CPQ quote process with an advanced guided selling tool like Our app can augment Salesforce CPQ features in numerous ways, to make the process much smoother and allow for much more advanced capabilities. Because of the product knowledge, system proficiency and pre-existing development we bring to the table, you no longer have to worry about things like integration or long, impersonal trainings. We like to make things easy, and we’ve gotten very good at it.

You can watch the for Salesforce CPQ demo and other explainer videos on demand, for free, via our YouTube channel. If you need more for Salesforce CPQ help or just want to learn more about us, feel free to visit our site or give us a follow on social media. To get a for Salesforce CPQ tutorial, visit our Talk to Sales page. If there's anything else you need, feel free to reach out to us and ask. We'll do everything we can to get you whatever you need.

Section 3 Guided Selling Examples in Salesforce

Basic Example of Guided Selling in Salesforce: 

The best way to understand the real-life application of guided selling is to provide an example. Because Salesforce CPQ can be adapted for use in so many different scenarios, we’ll provide both a basic and advanced example of guided selling. For a simpler use case, let’s imagine a niche interior designer has decided to sell a new line of lampshades. The lampshades are geometric in nature, and available in either a square or cylindrical shape. Five different fabrics comprise the collection’s options, and the lampshades themselves can be constructed in heights of 18 or 36 inches. Salesforce CPQ can easily accommodate the three buckets of variables for the designer’s collection: the shape, the size, and the fabric. Individual rules can be set for the options within each variable bucket: the two shapes, the two sizes, and the five fabrics. In total, there are 20 possible configurations that can come from the options at hand. Without guided selling, a catalog-based selection method would leave shoppers manually sifting and sorting through options completely irrelevant to what they’re looking for. With the implementation of guided selling technology, though, the buyer could be presented with a simple questionnaire upon entering the sales environment, and exchange a few seconds of their time for a curated, optimized cart to align with their preferences. They could be asked about their preferences, the size of any existing lamp bases they’re looking to outfit, or any other questions deemed appropriate by the seller. This brings back hints of traditional sales environments where recommendations come via conversations with sales representatives, but keeps the buyer fully in the driver’s seat and out of person-to-person interaction.

Advanced Example of Guided Selling in Salesforce: 

It’s clear to see how guided selling technology easily enhances basic selling environments, but Salesforce CPQ also shines in complex, multi-factor scenarios. Let’s consider a scenario in which the platform is being utilized by a travel agency specializing in school field trips. Aside from containing product rules for tangible items like buses, shuttles, boxed lunches, and attraction entry tickets, the system can also be programmed to consider less traditional data. School field trips mean students, and students mean teachers and chaperones. Based on the location, date, length, and complexity of the field trip being scheduled, there may be time budgets required for things like meal breaks, rest periods, and overtime pay. With so many moving parts to consider, guided selling allows the shopper – here, whoever is in charge of coordinating the field trip – to provide information about exactly what they’re looking for. Guided selling technology can be formatted in the style of a survey, where the location of the field trip, amount of students included, length of the trip, number of chaperones, and other needs can be directly outlined. Each of those points can simultaneously communicate with its associated product rules, actions, and requirements to help put together a final proposal. A teacher looking to schedule a 6-hour museum field trip for a class of 15 high school senior art students bringing pre-packed food from home and organizing personal carpools to and from location is going to have a radically different set of needs than the principal of a 100-person elementary school looking to take an overnight camping trip in a local national park with shuttles for each teacher’s class. But, those needs, however different they may be, can all be accounted for up front with the use of guided selling technology.

Salesforce does its best to make its products and platform useful, intuitive, simple to set up and use, and easy to understand, especially when it comes to CPQ. However, especially for people who haven't used this kind of technology before and are just learning about tools like CPQ, product configuration, and guided selling Salesforce CPQ offers, it can be a lot to take in all at once.

Obviously, that can be overwhelming. Salesforce understands this, though, and has built out a library of resources to help, including video walkthroughs, tutorials, and demonstrations. It can be very helpful to see how the process works in real time as used by an expert, not just read through concepts and hypotheticals. If you'd like to see some guided selling examples, Salesforce has demonstration videos and tutorials on its YouTube channel. For more in-depth and tangible Salesforce CPQ examples, the Salesforce CPQ guided selling Trailhead is a great resource.

The guided selling Salesforce CPQ provides is a wonderful business tool and a great place to start when it comes to expanding your sales offerings. However, companies selling sophisticated products that require an advanced codeless rules engine and complex configuration logic are going to need a bit more than the Salesforce CPQ product configurator can offer.

That doesn't mean you can't or shouldn't use Salesforce – in fact, it can mean just the opposite. There is no such thing as a silver bullet solution to address each and every one of your business goals. This means you will never get everything all at once, but you can get a lot with the right system. You definitely should implement Salesforce CPQ into your business, and there are many benefits to doing so. However, utilizing an external add-on Salesforce CPQ product configurator like can enhance its functionality and give you the power you need to stay competitive and enticing.

We’ve put together the definitive guide on exactly how our world-class commerce logic engine augments Salesforce CPQ to support a sophisticated selling environment. No matter how complex your configuration needs, our headless architecture and regular upgrades put you in a place where you’ll always have the finest version of our product. Structured around an attribute-based configurator, supercharges the “C” of CPQ to help you sell more, sell faster, and maintain less. Download our CPQ Cheat Sheet.


Limitations of Salesforce CPQ Guided Selling

While Salesforce CPQ guided selling offers numerous benefits and enhances the sales process in many ways, it's important to acknowledge that like any tool, it has its limitations. Understanding these limitations is crucial for businesses to make informed decisions about implementing and optimizing guided selling strategies within their Salesforce CPQ environment. In this section, we'll explore some of the key limitations of Salesforce CPQ guided selling and provide insights on how businesses can mitigate them.

1. Complexity of Implementation and Configuration:

One of the primary limitations of Salesforce CPQ guided selling is the complexity involved in its implementation and configuration. Setting up guided selling workflows, defining rules and constraints, and customizing the platform to align with specific business requirements can be challenging and time-consuming. This complexity often requires expertise in Salesforce administration and CPQ configuration, which may not be readily available within every organization.

Mitigation Strategy: To overcome this limitation, businesses can invest in comprehensive training and education for their Salesforce administrators and CPQ users. Additionally, leveraging the expertise of Salesforce CPQ consultants or implementation partners can expedite the setup process and ensure that guided selling features are configured effectively to meet business needs.

2. Limited Flexibility in Guided Selling Workflows:

Another limitation of Salesforce CPQ guided selling is the limited flexibility in defining and customizing guided selling workflows. While the platform offers predefined templates and configuration wizards, businesses may find it challenging to tailor these workflows to accommodate unique sales processes or product configurations. This lack of flexibility can restrict the effectiveness of guided selling in addressing specific customer needs or market dynamics.

Mitigation Strategy: To address this limitation, businesses can leverage Salesforce CPQ's customization capabilities to extend and enhance guided selling workflows. By working closely with Salesforce CPQ developers and administrators, businesses can develop custom solutions and workflows tailored to their specific requirements, thereby increasing flexibility and adaptability.

3. Integration Challenges with Legacy Systems:

Integrating Salesforce CPQ with legacy systems or third-party applications can pose challenges, particularly when it comes to synchronizing data and maintaining consistency across multiple platforms. Incompatibility issues, data migration complexities, and API limitations may hinder the seamless integration of guided selling features with other systems, impacting the overall efficiency and effectiveness of the sales process.

Mitigation Strategy: Businesses should conduct a thorough assessment of their existing systems and infrastructure to identify potential integration challenges early on. Investing in robust integration tools and technologies, such as middleware platforms or API connectors, can facilitate seamless data exchange between Salesforce CPQ and other systems, ensuring data integrity and consistency across the organization.

4. Scalability and Performance Considerations:

As businesses grow and scale their operations, they may encounter scalability and performance limitations with Salesforce CPQ guided selling. Large product catalogs, complex pricing structures, and high transaction volumes can strain the system's resources, leading to performance degradation and slower response times. This can impact the user experience and hinder sales team productivity, especially during peak demand periods.

Mitigation Strategy: To address scalability and performance challenges, businesses should regularly monitor system performance metrics and proactively optimize their Salesforce CPQ configuration. This may involve optimizing product catalog structures, implementing caching mechanisms, or leveraging scalable infrastructure solutions to handle increased workload demands effectively.

5. Cost of Ownership and Maintenance:

Finally, businesses should consider the cost of ownership and ongoing maintenance associated with Salesforce CPQ guided selling. Licensing fees, implementation costs, and ongoing support expenses can add up over time, particularly for small and medium-sized businesses with limited budgets. Additionally, the need for regular updates, patches, and system enhancements may require additional investment in resources and expertise.

Mitigation Strategy: To mitigate the cost of ownership, businesses should conduct a thorough cost-benefit analysis to assess the ROI of implementing Salesforce CPQ guided selling. They should also explore flexible pricing options and subscription models offered by Salesforce or third-party vendors to align costs with their budgetary constraints. Additionally, leveraging managed services or outsourcing certain maintenance tasks can help reduce the burden on internal IT resources and minimize overall costs.

Salesforce CPQ Guide

Salesforce, like any business tool or solution, isn't a perfect fit for everyone.

But, there is no true perfect fit that can be found in any guided selling or CPQ setting. You can, however, extend the capabilities of Salesforce CPQ to handle much more advanced configurations without simply adding a targeted solution like One method of alternative expansion is using Salesforce CPQ training material to attempt to implement a system with workarounds that meet your needs.

Salesforce Trailhead has a Salesforce CPQ admin guide that can be used as reference on whatever topic you may be looking to address. While that Salesforce CPQ guide has a lot of useful material, it takes over 24 hours to parse through in full. That breaks down to three full 8-hour business days, and that type of time isn’t usually expendable. Even if it is, the time investment leads many to keep searching for solutions that won’t come with such a time commitment. Some sites have Salesforce CPQ certification dumps, giving users access to Salesforce CPQ certification questions and answers. The idea with these is to expedite the actual certification process by highlighting only the necessary information.

But, there's no way to know if the information on those Salesforce CPQ study guide sites is correct, as they are not actually managed by Salesforce itself. Even if it was, it likely wouldn't provide the same understanding that taking an actual certification course would – that’s why the courses exist in their full, lengthy form to begin with. There is a stark difference in taking the certification courses to receive the title, and taking the certification courses to retain the information in a meaningful manner.

You could also try to use Salesforce CPQ documentation, like the Salesforce CPQ developer guide, to figure out how to use the API to connect different tools or even build a custom integration. The Salesforce CPQ guide PDF for developers is pretty technical and hard to follow, though. If the basic admin guide takes over 24 hours to read, this would likely be extremely time-intensive and expensive. You're better off using a solution made to solve this problem like for Salesforce CPQ. Here, almost all of the work has been done for you, leaving you with both a solution to the problem at hand, and more time and energy to divert elsewhere.

Guided Selling with, Commerce Logic Engine was founded by some of the most renowned names in the CPQ industry for the specific purpose of elevating Salesforce CPQ and providing a headless option for widespread system integration.

With a finger perpetually on the CPQ market’s pulse, our engineers are quick to incorporate and refine key components of best-in-class configuration.

Guided selling technology has been one such component honed in on within our software’s foundation. Guided selling with’s proprietary, world-class commerce logic engine is easy to use, simple to maintain, and wholly effective in driving forward business goals.

As it stands, we are the only high-speed, high-performance, omni-channel guided selling and configuration engine on the market. Our approach to guided commerce experiences is one-and-done. Build it once, create fast and powerful experiences everywhere to consumerize the way you sell, and give buyers the frictionless experience they want all within our API-fueled headless architecture.

Guided selling shouldn't be about filtering down long lists of parts and products, contrary to those who rely entirely upon product-based configurators may want you to believe. It's about empowering both sales reps and independently-guided eCommerce shoppers with an intelligent buying experience that effectively guides them to configure solutions that exactly solve for customer needs and requirements.

No matter how advanced or sophisticated those needs may be, our engine can accommodate, scale, and support them all the way to the finish line. Traditional CPQ solutions, like the legacy systems falling out of favor with stakeholders, can’t handle complex or highly customized product configurations, especially when guided selling enters the equation.

Trying to make it all work leaves your administrators with a complicated web of custom development, poor sales system performance, or worse. Use to power your Salesforce CPQ configuration experience to configure and sell all your products no matter how complex, with split-second performance for sales, and a massive reduction in admin effort required than what you’re used to.

Guided Selling for eCommerce

For most guided selling solutions, eCommerce is a shared weakness.

The way this software typically works to provide guided selling CPQ, Salesforce included, is by embedding the guided selling software into the platform itself rather than going for a full integration. That may work for B2B businesses personalizing product options over the phone or in person. However, for B2C eCommerce businesses, it's inadequate at best. Why? Let’s look at some main reasons.

Having software so embedded in and dependent on the platform ties it down. This format makes it difficult, if not impossible, to extend the software’s features to other platforms, like those actually designed for digital commerce. Companies in need of a more targeted solution should consider getting a guided selling app built to work seamlessly with eCommerce platforms, like's guided selling app, available in the Salesforce App Exchange, is made for eCommerce. Our next-generation headless commerce configuration engine is exactly what online sellers need to easily embed the ideal guided selling UX into any eCommerce platform or website.

Using for eCommerce doesn't just add guided selling to your eCommerce site. It puts the power of headless commerce at your fingertips. Plus, our partnership with Threekit adds real-time, dynamic, high-quality, ultra-realistic, and interactive 3D visuals.

The partnership between and Threekit alleviates common challenges seen by companies whose products and/or services come with high levels of customization or complexity – Manufacturing, High-tech, high-end consumer goods, buildings and structures, medical devices, and the like – by combining the power of’s high-performance advanced product logic capabilities with Threekit’s visual commerce capabilities. Together, selling any product online with exceptionally engaging experiences becomes not only a possibility, but reality.

"Brands and manufacturers have noticed that having a visual is incredibly important to building trust with a customer.” said Matt Gorniak, CEO of Threekit. “We’re thrilled to be partnering with so that now, our customers will be able to take all of their products, no matter how sophisticated, and be able to not only configure them but to see them in real time.”

Customers are able to set up advanced visual configuration by establishing their configuration rules and product attributes in Those rules are then passed on to the Threekit platform where end-users can configure products in real time in 3D or Augmented reality in the ThreeKit interface on the customer’s web or eCommerce experience.

Their Virtual Photographer™ and 360° product viewer allow for the creation of 3D models360° visuals, and Augmented Reality (AR) for fully interactive product visualization. Check out's configuration solution for Salesforce with Threekit-powered visuals to see what happens when the best come together to create amazing experiences.