The Best CPQ Software Solution For Your Most Complex Products


Make selling your most complex products simple, with an advanced product configurator from

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What is CPQ Software? (Configure, Price, Quote)

In the rapidly evolving landscape of sales and customer relationship management, businesses are constantly seeking ways to streamline their processes, enhance efficiency, and ultimately drive revenue growth. One such solution that has gained significant traction in recent years is CPQ, which stands for Configure, Price, Quote. CPQ represents a powerful toolset designed to simplify and optimize the complex process of creating accurate quotes for customizable products and services. In this comprehensive exploration, we delve into the intricacies of CPQ, examining its definition, benefits, and implementation strategies.

Defining CPQ

CPQ is a technology solution that enables businesses to automate and accelerate the configuration, pricing, and quoting of products and services. At its core, CPQ software is designed to streamline the sales process by providing sales representatives with a centralized platform where they can quickly and accurately generate quotes tailored to the specific needs of each customer.

The key components of CPQ include:

  1. Configuration: CPQ allows users to configure products and services based on various parameters such as features, options, and compatibility requirements. This ensures that the proposed solutions meet the customer's specifications and preferences.

  2. Pricing: With CPQ, pricing rules and algorithms are applied consistently to ensure accuracy and consistency across all quotes. Dynamic pricing capabilities enable businesses to factor in discounts, promotions, and pricing tiers based on factors such as volume, contract terms, and customer segments.

  3. Quoting: CPQ software automates the generation of professional-looking quotes, complete with detailed product specifications, pricing information, and terms and conditions. These quotes can be customized to reflect the branding and messaging of the company, enhancing professionalism and brand consistency.

Benefits of CPQ

The adoption of CPQ offers a wide range of benefits to businesses across various industries:

  1. Increased Efficiency: By automating manual tasks such as data entry, calculations, and proposal generation, CPQ significantly reduces the time and effort required to create quotes. This allows sales representatives to focus more on engaging with customers and closing deals.

  2. Improved Accuracy: CPQ eliminates errors and inconsistencies that are common in manual quoting processes, such as pricing discrepancies and incorrect configurations. This ensures that quotes are always accurate and aligned with the company's pricing policies and strategies.

  3. Enhanced Sales Effectiveness: With CPQ, sales representatives have access to real-time product information, pricing guidance, and upselling recommendations, empowering them to offer compelling solutions to customers. This can lead to higher conversion rates and increased average deal sizes.

  4. Optimized Pricing Strategies: CPQ enables businesses to implement dynamic pricing strategies based on factors such as market conditions, competitive pressures, and customer demand. This flexibility allows companies to maximize profitability while remaining competitive in the market.

  5. Streamlined Approval Processes: CPQ software often includes built-in workflows and approval mechanisms that facilitate the review and approval of quotes by relevant stakeholders, such as managers, finance teams, and legal departments. This streamlines the quote approval process and ensures compliance with internal policies and regulations.

  6. Insightful Analytics: CPQ systems capture valuable data and insights throughout the quoting process, such as win rates, sales cycle times, and customer preferences. This data can be leveraged to optimize sales strategies, identify trends, and refine product offerings.

Implementing CPQ

While the benefits of CPQ are clear, successful implementation requires careful planning and execution. Here are some key considerations for implementing CPQ effectively:

  1. Assessing Business Needs: Before selecting a CPQ solution, businesses should conduct a thorough assessment of their sales processes, product offerings, pricing strategies, and customer requirements. This will help identify specific pain points and requirements that the CPQ system needs to address.

  2. Choosing the Right Solution: There are numerous CPQ vendors in the market, each offering a different set of features and capabilities. Businesses should evaluate vendors based on factors such as ease of use, scalability, integration capabilities, and support services. Additionally, the chosen CPQ solution should align with the company's existing technology infrastructure and CRM system.

  3. Customization and Integration: CPQ implementations often require customization to align with the unique needs and workflows of the business. Integration with other systems such as CRM, ERP, and e-commerce platforms is also critical for seamless data exchange and process automation.

  4. User Training and Adoption: To maximize the benefits of CPQ, it's essential to provide comprehensive training and support to sales representatives and other users. This includes training on how to use the CPQ software effectively, as well as guidance on pricing strategies, product knowledge, and sales best practices.

  5. Continuous Improvement: CPQ implementation is not a one-time project but an ongoing process. Businesses should continuously monitor and analyze the performance of the CPQ system, gather feedback from users, and make iterative improvements to optimize its effectiveness over time.

Best CPQ Software Solutions

In the realm of sales and customer relationship management, CPQ (Configure, Price, Quote) software has become an indispensable tool for businesses seeking to streamline their quoting processes, improve sales efficiency, and drive revenue growth. With a plethora of CPQ software options available in the market, choosing the best solution can be a daunting task. In this comprehensive guide, we explore some of the top CPQ software solutions, examining their features, benefits, and suitability for different business needs.

1. Salesforce CPQ

Salesforce CPQ, formerly known as SteelBrick, is a market-leading CPQ solution built on the Salesforce platform. It offers a robust set of features designed to streamline the entire quote-to-cash process, from product configuration and pricing to quote generation and contract management. Key features of Salesforce CPQ include:

  • Seamless Integration: Salesforce CPQ integrates seamlessly with Salesforce CRM, allowing businesses to leverage their existing customer data and workflows.
  • Advanced Product Configuration: With Salesforce CPQ, users can configure complex product bundles, options, and dependencies with ease, ensuring accurate quotes every time.
  • Dynamic Pricing: The software provides flexible pricing rules and discounting capabilities, enabling businesses to implement dynamic pricing strategies based on various factors such as volume, geography, and customer segments.
  • Guided Selling: Salesforce CPQ includes guided selling tools that help sales representatives identify upsell and cross-sell opportunities, resulting in increased sales effectiveness.
  • Renewals and Contract Management: The solution offers automated renewal management and contract generation features, simplifying the management of subscription-based services and recurring revenue streams.

2. Oracle CPQ Cloud

Oracle CPQ Cloud, part of the Oracle CX Cloud suite, is a comprehensive CPQ solution designed for businesses of all sizes and industries. Leveraging Oracle's advanced technology stack, the software delivers robust configurability, scalability, and performance. Key features of Oracle CPQ Cloud include:

  • Advanced Configuration Engine: Oracle CPQ Cloud includes a powerful configuration engine that supports complex product structures, rules, and constraints, enabling businesses to offer highly customizable solutions to customers.
  • Global Pricing: The software provides extensive support for global pricing management, including multi-currency pricing, localization, and compliance with regional regulations.
  • AI-driven Insights: Oracle CPQ Cloud leverages artificial intelligence (AI) and machine learning (ML) algorithms to analyze customer data, market trends, and sales performance, providing actionable insights to sales teams.
  • Integrated Contract Lifecycle Management: The solution offers seamless integration with Oracle's contract lifecycle management (CLM) software, enabling end-to-end management of contracts from creation to renewal.
  • Scalability and Performance: Oracle CPQ Cloud is built on a highly scalable and reliable cloud infrastructure, ensuring optimal performance even for large-scale deployments and high transaction volumes.


SAP CPQ, part of the SAP Sales Cloud suite, is a comprehensive CPQ solution designed to streamline the sales process and improve sales effectiveness. Built on the SAP Cloud Platform, the software offers deep integration with SAP's ecosystem of business applications, enabling seamless data exchange and process automation. Key features of SAP CPQ include:

  • Integration with SAP ERP: SAP CPQ integrates seamlessly with SAP's ERP systems, enabling real-time access to product, pricing, and customer data.
  • Configurable Workflow: The software provides flexible workflow configuration capabilities, allowing businesses to define custom approval processes, discounting policies, and pricing rules.
  • AI-powered Analytics: SAP CPQ leverages AI and predictive analytics to analyze sales data, identify trends, and provide actionable insights to sales teams.
  • Mobile Accessibility: The solution offers mobile-friendly interfaces and applications, enabling sales representatives to access and manage quotes on-the-go.
  • Partner Portal: SAP CPQ includes a partner portal module that allows businesses to collaborate with channel partners, distributors, and resellers, streamlining the distribution and management of quotes and orders.

4. Apttus CPQ

Apttus CPQ, now part of the Salesforce ecosystem, is a powerful CPQ solution that offers advanced capabilities for configuring, pricing, and quoting complex products and services. With a strong focus on enterprise customers, Apttus CPQ provides scalability, flexibility, and configurability to meet the needs of large and complex sales organizations. Key features of Apttus CPQ include:

  • Quote-to-Cash Automation: Apttus CPQ offers end-to-end automation of the quote-to-cash process, including quoting, contracting, billing, and revenue recognition.
  • AI-driven Recommendations: The software leverages AI and machine learning algorithms to analyze historical sales data, customer behavior, and market trends, providing personalized recommendations to sales representatives.
  • E-commerce Integration: Apttus CPQ integrates seamlessly with e-commerce platforms such as Salesforce Commerce Cloud, enabling businesses to offer self-service quoting and ordering capabilities to customers.
  • Advanced Pricing Optimization: The solution provides advanced pricing optimization features, including price optimization algorithms, revenue management tools, and margin analysis.
  • Enterprise-grade Security: Apttus CPQ offers enterprise-grade security features, including role-based access control, encryption, and compliance with industry standards and regulations.


PROS CPQ is a cloud-based CPQ solution designed to help businesses optimize pricing, quoting, and selling processes. Leveraging PROS's expertise in pricing optimization and revenue management, the software provides advanced pricing guidance, quoting analytics, and sales enablement tools. Key features of PROS CPQ include:

  • Dynamic Pricing Guidance: PROS CPQ offers dynamic pricing guidance based on real-time market data, competitive intelligence, and customer willingness-to-pay, enabling businesses to maximize profitability.
  • AI-driven Insights: The solution leverages AI and machine learning algorithms to analyze sales data, pricing trends, and customer behavior, providing actionable insights to sales teams.
  • Integration with ERP Systems: PROS CPQ integrates seamlessly with ERP systems such as SAP, Oracle, and Microsoft Dynamics, ensuring accurate pricing and inventory management.
  • Interactive Quoting: The software provides interactive quoting capabilities, allowing sales representatives to create visually appealing and interactive quotes with rich media content and product configurators.
  • Scalability and Performance: PROS CPQ is built on a scalable and reliable cloud infrastructure, ensuring optimal performance and reliability even for large-scale deployments and high transaction volumes.

Comparing CPQ & CRM

Let's compare Configure, Price, Quote (CPQ) software and Customer Relationship Management (CRM) software. While both are essential for managing sales processes and fostering strong customer relationships, they serve distinct purposes and offer unique functionalities. In this comprehensive exploration, we delve into the fundamental differences between CPQ and CRM software, as well as how they work together synergistically to optimize sales performance and enhance customer satisfaction.

Understanding CPQ Software

CPQ software is designed to streamline the complex process of configuring products, pricing them accurately, and generating quotes for customers. At its core, CPQ empowers sales teams to quickly and efficiently create customized quotes tailored to each customer's specific requirements. Here are some key features and functionalities of CPQ software:

  1. Configuration Management: CPQ allows users to configure products and services based on various parameters, such as features, options, and compatibility requirements. This ensures that the proposed solutions meet the customer's exact specifications while adhering to the company's product offerings.

  2. Dynamic Pricing: CPQ employs advanced pricing algorithms to calculate accurate pricing for configured products and services. It takes into account factors such as discounts, promotions, volume pricing, and contract terms to ensure competitive yet profitable pricing.

  3. Quoting Automation: With CPQ, sales representatives can generate professional-looking quotes quickly and accurately. The software automates the process of compiling product configurations, pricing information, and terms and conditions into a cohesive proposal, saving time and reducing errors.

  4. Workflow and Approval Management: CPQ often includes workflow and approval mechanisms to streamline the quote approval process. This ensures that quotes are reviewed and approved by relevant stakeholders, such as managers and finance teams, before being sent to the customer.

Understanding CRM Software

CRM software, on the other hand, is focused on managing customer interactions and relationships throughout the entire lifecycle, from lead generation to post-sales support. CRM systems serve as centralized repositories of customer data and provide tools for tracking interactions, managing contacts, and analyzing customer behavior. Here are some key features and functionalities of CRM software:

  1. Lead Management: CRM software helps businesses capture, track, and nurture leads through various stages of the sales funnel. It provides tools for lead scoring, lead assignment, and automated lead nurturing to ensure that sales teams focus their efforts on the most promising opportunities.

  2. Contact Management: CRM systems centralize customer information, including contact details, communication history, and preferences. This enables sales representatives to access relevant information quickly and personalize their interactions with customers.

  3. Sales Pipeline Management: CRM software enables businesses to track sales opportunities through different stages of the sales pipeline. It provides visibility into the status of deals, sales forecasts, and performance metrics, empowering sales managers to make informed decisions and optimize sales strategies.

  4. Customer Service and Support: CRM systems include functionalities for managing customer inquiries, resolving issues, and providing support services. This ensures that customers receive timely assistance and fosters positive relationships that lead to repeat business and referrals.

Differences Between CPQ and CRM Software

While CPQ and CRM software share the common goal of driving sales and enhancing customer relationships, they serve different purposes and cater to different aspects of the sales process. Here are some key differences between CPQ and CRM software:

  1. Focus and Functionality: CPQ software is primarily focused on the configuration, pricing, and quoting of products and services. It streamlines the process of creating accurate quotes for customized solutions. In contrast, CRM software is focused on managing customer relationships and interactions throughout the entire lifecycle, from lead generation to post-sales support.

  2. Data and Integration: CPQ software primarily deals with product and pricing data, while CRM software focuses on customer data and interactions. While there may be some overlap in terms of contact information and sales opportunities, CPQ and CRM systems typically operate as separate entities. However, integration between CPQ and CRM software is essential to ensure seamless data exchange and process automation.

  3. User Roles and Usage: CPQ software is primarily used by sales representatives and sales operations teams who are responsible for creating quotes and proposals. CRM software, on the other hand, is used by a broader range of users, including sales, marketing, and customer service teams, as well as managers and executives who need access to customer data and sales insights.

  4. Lifecycle Stage: CPQ software is typically used during the later stages of the sales process when a customer has expressed interest and is ready to receive a quote. CRM software, on the other hand, is used throughout the entire customer lifecycle, from lead generation to post-sales support and retention.

How CPQ and CRM Software Work Together

While CPQ and CRM software serve distinct purposes, they are complementary solutions that work together synergistically to optimize sales performance and enhance customer satisfaction. Here are some ways in which CPQ and CRM software can be integrated and aligned to streamline the sales process:

  1. Seamless Data Integration: Integrating CPQ and CRM software allows for seamless data exchange between the two systems. Customer information captured in the CRM system, such as contact details, account history, and preferences, can be automatically synchronized with the CPQ system to populate quotes and proposals with accurate customer data.

  2. Closed-Loop Sales Process: By integrating CPQ and CRM software, businesses can create a closed-loop sales process that ensures consistency and visibility throughout the entire sales cycle. Sales representatives can create quotes within the CRM system using CPQ functionality, and the resulting quotes are tracked and managed alongside other sales activities, providing a comprehensive view of each customer interaction.

  3. Improved Sales Collaboration: Integration between CPQ and CRM software facilitates better collaboration between sales teams and other departments, such as marketing, finance, and product management. Sales representatives can leverage customer insights from the CRM system to tailor quotes and proposals effectively, while marketing teams can use sales data to refine messaging and targeting strategies.

  4. Enhanced Reporting and Analytics: Integrated CPQ and CRM software provide comprehensive reporting and analytics capabilities that enable businesses to gain valuable insights into their sales performance and customer behavior. By analyzing data from both systems, businesses can identify trends, track sales effectiveness, and optimize pricing and quoting strategies to maximize revenue and profitability.

  5. Personalized Customer Engagement: By leveraging data from the CRM system, CPQ software can enable sales representatives to create personalized quotes and proposals that resonate with each customer's unique needs and preferences. This personalized approach enhances customer engagement and satisfaction, increasing the likelihood of closing deals and fostering long-term relationships.

Synonyms & Other Terms for CPQ Software

Configure, Price, Quote (CPQ) software has emerged as a powerful tool to streamline the sales process, optimize pricing strategies, and improve customer satisfaction. However, the terminology used to describe CPQ software may vary across industries and contexts. In this comprehensive exploration, we delve into synonyms for CPQ software, highlighting the diverse terminology used to refer to this essential technology solution and the nuances associated with each term.

1. Sales Configuration Software

Sales Configuration Software encompasses the core functionality of CPQ software, focusing on configuring products and services to meet the specific needs and preferences of customers. This term emphasizes the configurability aspect of CPQ software, highlighting its ability to tailor solutions dynamically based on various parameters such as features, options, and compatibility requirements. Sales Configuration Software is particularly relevant in industries where customization plays a significant role, such as manufacturing, technology, and automotive.

2. Pricing Optimization Software

Pricing Optimization Software emphasizes the role of CPQ in optimizing pricing strategies to maximize profitability while remaining competitive in the market. This term underscores the sophisticated pricing algorithms and capabilities of CPQ software, which enable businesses to calculate accurate pricing based on factors such as cost structures, market conditions, and customer segmentation. Pricing Optimization Software is essential for industries where pricing complexity is high, such as financial services, healthcare, and retail.

3. Quoting Automation Platform

Quoting Automation Platform highlights the automation capabilities of CPQ software in generating quotes quickly and accurately. This term emphasizes the efficiency gains and time savings achieved through the automation of manual tasks such as data entry, calculations, and proposal generation. Quoting Automation Platform is particularly relevant in industries where speed and responsiveness are critical, such as e-commerce, telecommunications, and professional services.

4. Product Configuration System

Product Configuration System focuses on the configurability aspect of CPQ software, emphasizing its role in enabling customers to customize products and services according to their specific requirements. This term is commonly used in industries where product complexity is high, such as manufacturing, aerospace, and engineering. Product Configuration System highlights the ability of CPQ software to manage complex product configurations while ensuring accuracy and consistency across quotes.

5. Sales Quoting Software

Sales Quoting Software highlights the quoting functionality of CPQ software, emphasizing its role in creating professional-looking quotes for customers. This term underscores the importance of accurate and timely quoting in closing deals and winning business. Sales Quoting Software is relevant across industries where sales representatives are responsible for generating quotes and proposals, such as technology, software, and professional services.

6. Configure-Price-Quote Solution

Configure-Price-Quote Solution encapsulates the holistic nature of CPQ software, which integrates configuration, pricing, and quoting functionalities into a unified platform. This term emphasizes the end-to-end capabilities of CPQ software in managing the entire sales process from product configuration to quote generation. Configure-Price-Quote Solution is commonly used in industries where comprehensive sales automation is required, such as automotive, telecommunications, and insurance.

7. Configurator Software

Configurator Software emphasizes the configurability aspect of CPQ software, highlighting its role in enabling customers to customize products and services according to their specific preferences. This term is commonly used in industries where product customization is prevalent, such as fashion, furniture, and consumer electronics. Configurator Software underscores the user-friendly interface and intuitive design of CPQ software, which allows customers to interactively configure products and view real-time pricing information.

8. Quote Management System

Quote Management System focuses on the quote generation and management capabilities of CPQ software, emphasizing its role in centralizing and standardizing the quoting process. This term is commonly used in industries where quote management is complex and involves multiple stakeholders, such as manufacturing, distribution, and logistics. Quote Management System highlights the workflow and approval mechanisms of CPQ software, which facilitate collaboration and ensure compliance with internal policies and regulations.

9. Proposal Generation Software

Proposal Generation Software highlights the document generation capabilities of CPQ software, emphasizing its role in creating professional-looking proposals and contracts for customers. This term is commonly used in industries where formal proposals are required as part of the sales process, such as consulting, professional services, and government contracting. Proposal Generation Software underscores the customization options and branding features of CPQ software, which allow businesses to tailor proposals to the specific needs and preferences of each customer.

10. Sales Quotation Tool

Sales Quotation Tool emphasizes the toolset aspect of CPQ software, highlighting its role as a practical solution for sales representatives to generate quotes and proposals efficiently. This term is commonly used in industries where sales representatives are responsible for managing the quoting process independently, such as retail, hospitality, and real estate. Sales Quotation Tool underscores the user-friendly interface and intuitive design of CPQ software, which empowers sales representatives to create quotes quickly and accurately, thereby enhancing sales effectiveness and customer satisfaction.

History & Evolution of CPQ Software

Configure, Price, Quote (CPQ) software has revolutionized the sales process, empowering businesses to streamline product configuration, pricing, and quoting, ultimately leading to increased efficiency and revenue growth. However, the journey of CPQ software from its inception to its current status as a cornerstone sales tool has been marked by significant milestones, technological advancements, and industry shifts. In this comprehensive exploration, we delve into the history and evolution of CPQ software, tracing its origins, key developments, and transformative impact on sales operations across industries.

Origins of CPQ Software

The roots of CPQ software can be traced back to the late 20th century when businesses began to grapple with the challenges of managing complex product catalogs, pricing structures, and quoting processes. The emergence of customizable products and services, coupled with the increasing demand for personalized solutions, highlighted the need for tools to streamline the sales configuration and quoting process. While manual methods and spreadsheets were initially used to manage product configurations and pricing, they proved to be inefficient and error-prone, especially as product complexity and customer expectations grew.

Early Developments and Adoption

The early 1990s saw the emergence of the first-generation CPQ solutions, which aimed to automate basic aspects of the sales configuration and quoting process. These early systems were typically deployed on-premises and offered limited configurability and integration capabilities. However, they represented a significant leap forward in terms of efficiency and accuracy compared to manual methods. Early adopters of CPQ software included manufacturers, distributors, and technology companies seeking to gain a competitive edge by streamlining their sales operations and improving customer responsiveness.

Technological Advancements

The late 1990s and early 2000s witnessed rapid advancements in technology, paving the way for the next generation of CPQ software. The rise of the internet, cloud computing, and e-commerce platforms fueled the development of web-based CPQ solutions that offered greater flexibility, scalability, and accessibility. Cloud-based CPQ software enabled businesses to centralize product data, pricing information, and quoting processes in a secure and scalable environment, accessible from anywhere with an internet connection.

Expansion of Features and Capabilities

As CPQ software matured, vendors began to expand their offerings beyond basic configuration, pricing, and quoting functionalities. New features and capabilities were introduced to address a wide range of sales and marketing challenges, including guided selling, product visualization, pricing optimization, and quoting analytics. CPQ software evolved into comprehensive sales enablement platforms that empowered sales teams with the tools and insights needed to engage customers effectively, close deals faster, and drive revenue growth.

Integration with CRM and ERP Systems

One of the most significant developments in the evolution of CPQ software was its integration with Customer Relationship Management (CRM) and Enterprise Resource Planning (ERP) systems. By integrating CPQ software with CRM and ERP platforms, businesses gained the ability to synchronize customer data, product information, pricing rules, and quoting processes seamlessly. This integration facilitated end-to-end visibility and automation of the sales process, from lead generation to order fulfillment, enhancing collaboration between sales, marketing, finance, and operations teams.

Industry-Specific Solutions

As CPQ software gained traction across industries, vendors began to develop industry-specific solutions tailored to the unique needs and complexities of different sectors. CPQ solutions for manufacturing, technology, automotive, healthcare, and financial services emerged, offering specialized features and capabilities to address industry-specific challenges. These industry-specific solutions enabled businesses to configure, price, and quote complex products and services more efficiently while ensuring compliance with regulatory requirements and industry standards.

Rise of AI and Machine Learning

In recent years, the rise of Artificial Intelligence (AI) and Machine Learning (ML) has had a transformative impact on CPQ software. AI-powered CPQ solutions leverage advanced algorithms and predictive analytics to automate and optimize pricing decisions, identify cross-selling and upselling opportunities, and personalize product recommendations for customers. Machine learning algorithms analyze historical sales data, customer preferences, and market trends to generate actionable insights that enable businesses to make data-driven decisions and stay ahead of the competition.

Shift to Subscription-Based Pricing Models

The shift towards subscription-based pricing models has also influenced the evolution of CPQ software. As more businesses transition to subscription-based revenue models, CPQ software has adapted to support the complexities of recurring billing, subscription management, and usage-based pricing. Subscription-based CPQ solutions enable businesses to configure, price, and quote subscription offerings accurately while providing customers with flexible and transparent pricing options that align with their needs and budget constraints.

Future Trends and Innovations

Looking ahead, the future of CPQ software is poised for continued innovation and growth. Emerging technologies such as Augmented Reality (AR), Virtual Reality (VR), and Internet of Things (IoT) are expected to play a significant role in shaping the future of CPQ software, enabling immersive product visualization, interactive configuration experiences, and real-time pricing updates. Additionally, advancements in cloud computing, mobile technology, and data analytics will further enhance the scalability, agility, and intelligence of CPQ solutions, empowering businesses to adapt to changing market dynamics and deliver exceptional customer experiences.


In conclusion, the history and evolution of CPQ software reflect a journey of innovation, adaptation, and transformation driven by the needs and challenges of businesses across industries. From its humble origins as a tool to automate basic quoting processes to its current status as a comprehensive sales enablement platform, CPQ software has undergone significant advancements in technology, features, and capabilities. As businesses continue to embrace digital transformation and adopt new revenue models, CPQ software will remain a critical enabler of sales efficiency, revenue growth, and customer satisfaction in the dynamic and competitive landscape of modern commerce.

Section 2 CPQ Software For Manufacturing

Unmatched Flexibility for Manufacturers: Tailored Solutions for Your Industry

For manufacturing, is a game-changer. The software is tailored to accelerate the configuration process for intricate goods. Manual quoting methods, prone to errors and time-consuming, become a thing of the past with The software ensures a swift, accurate, and personalized quoting process, specifically designed to meet the unique needs of manufacturers.

In an industry where precision and speed are paramount, empowers manufacturers to meet client demands with unparalleled efficiency. The flexibility of the software ensures that each quote is tailored to the specific requirements of the client, leading to enhanced customer satisfaction and loyalty.

Configure, Pricing, Quotation (CPQ) software enables manufacturers to configure their complicated goods and services, verify the exact price, and give a tailored quote to the client in a tenth of the time it takes a representative to make the offer using Excel or other out-of-date technology manually.

For buyers looking to get in and out as quickly as possible, that time reduction immediately equals a more interested clientele. 

CPQ systems give manufacturers a considerable return on investment (ROI) by changing a lengthy, laborious, error-prone quoting approach into a quick, easy, and 100% correct process for your customers. CPQ software reduces the amount of human error present in quotes hand-constructed by sales reps, who are often distracted with balancing other duties. Manufacturers use CPQ to get quotations out to buyers quicker, ensuring each specified order is manufactured and priced to specifications. At the same time, salespeople stop spending time handling charts and waiting on approvals and instead focus on their customer base. The more attention a client feels they’re getting, the more likely they are to be satisfied with the overall experience.

You are future-proofing your firm by choosing platform-agnostic CPQ software for manufacturing. If you haven’t started to look into the value of headless commerce platforms like that provided by Commerce Engine, now is the time to begin. Your technology landscape will certainly develop over time. The last few years specifically have accelerated digital development, putting the market ahead of projections for this stage in the game. Because of that jump, it’s easy for businesses to fall behind. Adopting flexible CPQ software means that your tech investment is preserved for years to come, whether you're introducing innovative solutions naturally or shifts are imposed on you through mergers or acquisitions. You won’t have to worry about playing catch up years from now, when some are just starting to get their strategy figured out.

Benefits for Manufacturers Using CPQ Software

When manufacturing firms need to sell quicker and more efficiently while creating a valuable holistic experience for users and consumers, they should search for certain characteristics in a CPQ vendor. The traits we most recommend looking for are as follows:

  • Price Accuracy: CPQ software increases the automation process and guarantees consistent service and product pricing, allowing your sales staff to provide appealing personalized solutions for clients without double-checking. As pricing mistakes are eradicated, you will not confront unhappy clients who lose trust in your company's integrity, and your brand's image for integrity and precision will be preserved.
  • Increased quoting capacity: CPQ software shortens the time it takes to generate quotations. Quicker quoting means you'll have a greater capacity to quote, and you'll be able to create more quotations per staff without sacrificing performance. Using a rules-based structure allows anybody to be led through the process, improving capacity even further. You will no longer need to rely on key individuals, and you will be able to provide quotation modifications to clients quickly—regardless of how complex the case is.
  • Personalized and professional service: Customers seldom fulfill predetermined criteria; therefore, flexibility is essential when generating attractive quotations that satisfy their specific demands. You may give tailored quotations using CPQ software, make small modifications, or apply discounts. By regularly adopting best practices and consistently creating quotations, your business will profit from a professional approach that considers each consumer individually.

Manufacturing businesses frequently struggle with deciding which CPQ software to use because the nature of their configurations are so complex, and the world of CPQ is so new to them. Other CPQ companies claim to have the finest feature sets in the industry, but there are always holes that leave room for improvement. That is where comes in and why we were formed. When is paired with Salesforce CPQ, Salesforce becomes an obvious choice for manufacturers searching for a best-in-class software ecosystem, partnered with's solution particularly built to manage the complexity of producing goods.

Section 3 Benefits of Software

Precision in Pricing: Building Trust Through Automation

Automating the pricing process with ensures not only consistency but also integrity in every quote. Bid farewell to pricing discrepancies that can erode trust with clients. becomes a reliable partner in ensuring that your pricing strategy is executed flawlessly, enhancing your brand's image for precision and reliability.

Enhanced Quoting Capacity: Empowering Your Sales Teams

Time is of the essence in the world of sales, and understands this well. By reducing the time it takes to generate quotes, the software significantly increases your team's quoting capacity without compromising performance. The rules-based structure of guides users through the process, making quoting modifications quick, efficient, and accessible to all team members.

Personalized Service for Every Client: Understanding Uniqueness

Customers are not one-size-fits-all, and recognizes the importance of personalization in the sales process. The software allows you to tailor quotes, make adjustments, and apply discounts with ease. The result is a professional approach that considers each consumer individually, fostering a deeper connection and satisfaction with your brand.


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Section 4 Why Choose stands out in the competitive landscape of CPQ solutions for several reasons.

Industry Pioneers: Founded by Visionaries

At the core of is the expertise of industry pioneers, Christopher Shutts and Godard Abel. With a rich history of shaping the CPQ process, they bring 4 decades of experience to Their journey, from founding BigMachines to the evolution of Oracle CPQ, showcases a commitment to innovation and excellence.

Seamless Integration with Salesforce CPQ: Recognized by Gartner is seamlessly integrated with Salesforce CPQ, a testament to its robustness and compatibility. Gartner consistently recognizes in its Magic Quadrant, affirming its position as a top choice for businesses looking for a best-in-class software ecosystem.

Stay Ahead with Accelerating Your Business

In a rapidly evolving market, staying ahead requires not just current solutions but future-proofed strategies. ensures that your business is not just keeping pace but leading the way. The software is not just a solution for today; it's an investment in the future.

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Expanding Horizons: Exploring the Depths of Software

As we explore the vast landscape of, it's essential to understand the multitude of benefits it brings to the table. Let's delve deeper into how caters to the unique needs of different industries, the innovative features that set it apart, and the testimonials from businesses that have experienced the transformative power of Across Industries: Tailored Solutions for Diverse Needs is not a one-size-fits-all solution; it's a versatile tool that caters to the distinct requirements of various industries. Let's take a closer look at how adapts to the nuances of different sectors.

Healthcare: Ensuring Compliance and Precision

The healthcare industry demands precision and compliance in every aspect, including quoting processes., with its real-time validations and automated workflows, becomes an indispensable tool for healthcare providers. From configuring medical equipment to ensuring accurate pricing for different services, streamlines operations for maximum efficiency.

Automotive: Accelerating Configurations

In the automotive industry, where product configurations are intricate and diverse, shines. The software accelerates the configuration process for vehicles, allowing manufacturers to provide accurate and personalized quotes to dealerships and customers. With, the automotive industry experiences a streamlined quoting process that translates to faster sales cycles.

Technology: Navigating Complex Configurations

For technology companies dealing with a myriad of product configurations, becomes a game-changer. The software simplifies the complexity of configuring IT solutions, ensuring that sales teams can generate quotes swiftly and accurately. becomes an essential tool for technology companies looking to navigate the intricacies of their product offerings.

Finance: Ensuring Compliance and Accuracy

In the finance sector, where compliance and accuracy are non-negotiable, becomes a trusted partner. The software automates pricing processes, ensuring that financial quotes are not only accurate but also compliant with industry regulations. provides a streamlined approach to generating quotes for financial products, facilitating a more efficient sales process in a highly regulated environment.

Manufacturing: Revolutionizing Complex Configurations

As mentioned earlier, is specifically tailored for the manufacturing sector. The software revolutionizes the way manufacturers handle complex configurations, ensuring a swift and accurate quoting process. From managing intricate product details to automating the creation of bills of material (BOM), becomes an indispensable tool for manufacturers looking to enhance their quoting efficiency.

In each industry, adapts to the unique challenges and requirements, providing tailored solutions that go beyond a one-size-fits-all approach.

Product Feature

Learn How Cosmo AI’s FunctionAssist Makes Even the Most Complex Rules Simple to Write’s AI Assistant gives admins the ability to write complex rules with the simplicity of point and click. Ask Cosmo AI for the rule function in plain English and he will return script in the correct syntax in seconds. 

Section 5 Innovative Features: What Sets Apart? is not just a solution; it's an embodiment of innovation. Let's explore some of the standout features that set apart in the competitive landscape.

Solution Configuration: empowers customers with seamless Solution Configuration, revolutionizing how businesses tailor offerings. Our platform ensures a dynamic and personalized experience, allowing users to configure solutions effortlessly. 

Guide Selling: Elevate your sales journey with's Guided Selling, providing customers with a navigational path through product configurations. Our intuitive platform ensures a seamless and informed decision-making process, enhancing user experience. 

Omnichannel Extendibilty: redefines customer engagement with Omni-Channel Extensibility, offering a versatile platform that seamlessly extends across various channels. Enhance your customer interactions with a unified and consistent experience, whether online or offline. 

Administration: Experience effortless control with's Simple Administration, empowering users to manage configurations with ease. Our intuitive platform ensures streamlined administration processes, allowing for efficient customization and maintenance. 

Compatibility with Salesforce CPQ: The seamless integration with Salesforce CPQ enhances the robustness of Recognized by Gartner in its Magic Quadrant, this integration ensures a best-in-class software ecosystem for businesses seeking a comprehensive solution.

AI-Powered Predictive Analytics: Anticipating Customer Needs leverages the power of CosmoAI to elevate customer support and meet unique business needs. Through advanced artificial intelligence, enhances the customer experience, ensuring personalized solutions and efficient problem-solving. Discover how harnesses CosmoAI at to provide unparalleled support tailored to your business requirements.

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Section 6 CPQ Software for Salesforce

If you know anything about CPQ, you likely know Salesforce.

One of the most compelling reasons to utilize Salesforce, the world's most popular CRM, is its ability to close sales more quickly. Salesforce CPQ (Configure, Price, and Quote) is a native software that assists users in closing sales through the system’s logic.

Salesforce CPQ helps your sales staff to generate quotations fast and efficiently, with fewer mistakes and effort. Salesforce CPQ trailhead and Salesforce CPQ tutorial PDF act as a guide for CPQ software Salesforce. The process begins with your sales staff's Salesforce CPQ login, which grants them access to the overall tool. Once in, they can then generate an opportunity in accordance with all of their buyer’s preferences and specifications, and quickly deliver the final quote. As a result, the process becomes faster and more regulated, with faster error closure and fewer mistakes. It also contributes to more accurate data and the movement of more deals through the sales funnel. Buyers can request for dynamic updates to happen in real-time, engendering more trust in the business they’re patronizing.

Salesforce CPQ in Gartner's magic quadrant routinely ranks well, owing to its wide partner and ISV network. Salesforce CPQ features for Pricing and Quoting are excellent, and the Configuration process is best in class when combined with Not only are we built on Salesforce and use the Salesforce data architecture, but we also collaborate with Salesforce to guarantee our clients get the most from the Salesforce Revenue Cloud technology.

Salesforce provides a wealth of tools for clients on their website, including Salesforce CPQ Pricing, Salesforce CPQ Documentation, and Salesforce CPQ Help.

Section 7 Oracle CPQ

Oracle Configure, Price, Quote (CPQ) walks users through completing a properly configured and fully documented purchase order step by step.

Much like Salesforce, Oracle comes with a strong industry reputation and relatively wide user base. When a properly configured order is submitted through Oracle, the CPQ software responds with a price quotation that includes all incentives, terms, and conditions for this particular client. If the customer approves the quote, it is converted into an order. The system aims to increase order accuracy, reduce sales cycles, and reduce operating expenses.

Oracle CPQ Cloud is an industry leader. Many firms have profited from reduced quote conversion turnaround time and happier clients due to enhanced quote accuracy, higher sales efficiency, and convenience in implementing new services. Consequently, Oracle CPQ documentation is important to consider because it immediately helps your sales staff and may help you raise sales. The quality of the resources reflects the knowledge Oracle has brought into the space.

Most businesses choose between Oracle CPQ, Salesforce CPQ, and Apttus CPQ. The primary benefit of Salesforce CPQ over Oracle CPQ is that Oracle CPQ architecture is significantly more rigid and less adaptable than Salesforce. Oracle CPQ jobs are far less in demand than Salesforce in terms of resources and the ecosystem surrounding the product, and resources such as an Oracle CPQ tutorial and Oracle CPQ training are much less developed.