Visual configuration made easy, with Logik.io Commerce Engine
Logik.io’s advanced product configurator, or as we call it, our Commerce Logic Engine, takes even the most sophisticated products, and makes selling them simple, so every customer gets exactly what they need. By providing an easy-to-manage, flexible, centralized solution for managing how products can and should be sold, businesses can accelerate their GTM agility, reduce system administration costs, and increase selling effectiveness across channels.
Why is Logik.io's Commerce Logic Engine for Product Configuration a Game-Changer?
Flexible & Intuitive
Give your sales reps the tool they need to deliver a quote for products and services that fit exactly what your customer needs. No more picking through part numbers and product lists. Let Logik.io guide every seller to the perfect solution.
Maintain a Single Source of Data
Logik.io enhances the "C" of Salesforce CPQ, and is built directly on the Salesforce platform and within the Salesforce data structure, so you can still leverage all your product data in one central place. Logik.io works right alongside your existing system.
Lightning Fast Speeds
Logik.io adds a proprietary solving engine to Salesforce CPQ built to handle advanced product configurations with split second speed speed for sales reps to produce quotes faster for every product, for every customer, every time.
Table of Contents
The State of B2B eCommerce Report
The needs and expectations of B2B buyers are evolving rapidly, and the demands for seamless self-service buying and e-commerce experiences are growing.
We compiled results that show that while there is a movement of early innovators who are prioritizing their eCommerce experience, and removing friction wherever possible, there is still a gap between buyer expectations and company execution when it comes to eCommerce.
SECTION 1 Visual Product Configurator
Visual product configurators are rapidly growing in importance within the eCommerce space, especially for businesses utilizing CPQ technology.
Consumers have been shifting heavily toward more individualized, custom products. As a growing portion of consumers is incredibly tech savvy, comfortable with the internet, and confident in their ability to find products and answers, they're also less interested in talking to reps. They'd much rather research, shop, and problem-solve alone.
Businesses have been working to adapt to these preferences by offering custom products and providing customer service resources — like FAQ sections, knowledge base materials, and chatbots — that don't require representatives. However, offering customizable products and having an eCommerce experience that users could navigate without assistance necessitated some unique solutions.
Guided selling technology walks users through every step without sales representatives. It helps them find the right product, decide what features they require, design a configuration that meets all their needs, and it displays customization options, add-ons, and accessories. That only left one problem. Buyers were reluctant to purchase custom items (which usually can't be returned) without seeing them first.
That's where companies like our 3D configurator partner, Threekit, come in. Threekit was built by top experts in complementary fields like CGI and CPQ. Threekit's senior leadership includes CGI experts who have been developing advanced visualization technology since before it expanded beyond the silver screens of Hollywood. In fact, they're the ones who expanded it outward.
Leadership also includes developers who discovered such successful methods for how to build a product configurator that far surpasses the rest that they were actually involved in the creation of two different configurators that are still considered among the best options available today! First, they developed BigMachines, which was purchased and rebranded as Oracle CPQ Cloud, and then Steelbrick, which became Salesforce CPQ & Billing.
It only made sense to combine their talents and figure out how to build a 3D product configurator that provides top-of-the-line 3D and 360° visuals that companies can use in a myriad of ways, including to display real-time visuals of custom products as users build them.
SECTION 2 Website Product Configurator
For eCommerce sites already utilizing a website product configurator to give users a guided selling experience, visual product configuration is the logical next step.
The best way to ensure long-term business success is to incorporate all the top features that make a product builder as profitable, effective, user-friendly, and future-proof as possible.
All the most successful, well-established, and enduring product configurator examples have those features in common. Quality product configurator software provides cost savings and increased sales in multiple ways. They streamline your workflows and automate repetitive tasks to save you and your team time and resources. They also require fewer sales and customer service representatives, reduce friction in the sales process, and provide superior customer experiences.
A 3D product configurator adds to all those factors. It also reduces product photography costs, allows for fast and easy product video creation, and provides far higher levels of consumer confidence, trust, satisfaction, and loyalty. Using this kind of cutting-edge technology and staying ahead of the competition are the best things any business can do.
There will always be businesses that want to get a 3D product configurator free. They will opt to find some kind of 3D product configurator open-source software online instead of investing in industry-leading, time-tested, proven technology. Then there will be the businesses that succeed and make it to the top.
Logik.io is built for eCommerce and is native to Salesforce
. It has best-in-class CPQ technology, features like guided selling, dynamic pricing, and one of the most sophisticated commerce logic engines around. It's all run on a next-generation headless commerce engine that makes your site faster, smoother, and more future-proof than anything else to make your site more flexible, more customizable, simple to update, and easier to maintain.
Our sister company, Threekit, is the current leader in visual commerce. It has top technology for AR, VR, 3D ads, and NFTs. It partners with all the top platforms and has the best integrations. Most importantly, it has a long track record of creating innovative eCommerce technology that dominates for decades.
When you add Logik.io for eCommerce with Threekit-powered visuals to your site, you get the best website product configurator-3D product configurator tag-team on the market.
SECTION 3 Drag and Drop Product Configurator
Drag-and-drop product configurators are a great way to simplify the configuration process.
You don't need to learn complex coding languages, hire a software engineering team, or deal with the hassle of simple changes and updates requiring complex coding skills. They are the simplest and fastest option, saving you hours of time and providing an easy admin and maintenance process.
Drag-and-drop product configurators also often align with existing 3D product configurators. They can also be used alongside many other supporting product configuration software options available, even those still rendering via 2D product configurators. This ease of use and versatility is why they are such a strong yet basic foundation upon which to build the perfect product configurators for websites.
The drag-and-drop design of this type of product builder and visual product configurator makes them extremely user-friendly for businesses to set up and customers to use. They provide the perfect balance of complex omnichannel capabilities and ideal product configurator UX to make them extraordinarily powerful and simple to use.
The reason there's been such a buzz about this kind of business technology lately is due to the massive and widespread advantages it can provide. The best businesses with an eye for hidden potential were the first to start using it. Now, many more are following suit. While it was once a huge competitive advantage, it will soon be a basic necessity to compete at all.
Many businesses that have adopted the technology saw an almost immediate increase in metrics like sales, profits, ad and landing page conversions, repeat customers, customer satisfaction, customer experience, average cart value, and more. They saw a coinciding drop in operation costs, manhours, abandoned carts, and support calls. These are the kind of results that require expert-developed, purpose-built technology that you just can't get with a free 3D product configurator, open-source or otherwise.
SECTION 4 Visual Product Configurator WordPress
A really great recurring example of a visual product configurator is WordPress.
When you combine the WordPress product selector with the WordPress product configurator, they can be used to support visual product configuration in either 2D or 3D. This example comes up a lot because many businesses use various WordPress solutions and are familiar with them.
WordPress has a lot of great solutions, tools, and products that many businesses find indispensable. Especially for smaller businesses and/or those with very simple product configuration options, WordPress is the perfect eCommerce configurator to start with. However, if you sell more complex products that have much more sophisticated configuration options and commerce logic needs, this may not be the best solution.
Even Salesforce CPQ, widely considered to be the best solution on the market, doesn't have the power or complexity needed to handle more complex configurations on its own. That's why so many Salesforce users decide to add Logik for Salesforce once their business scales beyond the capabilities of Salesforce CPQ alone.
SECTION 5 WordPress Product Personalization Plugin
On top of the visual product configurator options for WordPress that we already discussed, there are also multiple WordPress product personalization plugins that can be incorporated into the larger website architecture.
One of the most popular of these is the product design tool plugin for WordPress. WordPress customers often utilize it alongside the WordPress custom product builder.
The great thing about these different customization options is that they can be used to extend the capabilities of the software and make it more well-adapted to your business's needs. This can be the perfect solution for businesses with needs beyond the basic WordPress capabilities but don't yet have a need for more complex and powerful software.
If you do offer more involved and multifaceted custom products and configuration options, Logik could be the perfect solution for you. Take a look at our product demo video, test our interactive demo experience, or contact our sales team to learn more about how Logik can help your business survive and thrive in this competitive eCommerce landscape.
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