How Enhances eCommerce and CPQ for Modern Manufacturers

Oct 5, 2022 12:38:48 PM | B2B eCommerce How Enhances eCommerce and CPQ for Modern Manufacturers

More than ever, manufacturers are in need – and deserving – of the strongest possible architecture to support both eCommerce and CPQ ops. Enter:!

Manufacturers are the talk of the town. 

More specifically, how manufacturers are restructuring their technical and digital strategies to incorporate industry-specific configure, price, quote software and thrive in a dynamic market. 

With accelerated digital advancement spurred by the COVID-19 pandemic and the emergence of the consumerized buyer persona in its wake, manufacturers have had to look to their peers in more traditional B2C and B2B eCommerce environments for inspiration.

At this point, such companies are no longer facing the question of if they need to be leveraging external commerce engines like that provided by to best architect their sales environment, but rather the question of when to get going on implementation.

As the old saying goes, the best time to plant a garden was a decade ago – the second best time is today. 

So, whether you’ve already begun to dip your toes in the waters of CPQ augmentation software, or you’re just starting to get your head wrapped around what a commerce logic engine is, we’re here to highlight all the ways in which enhances eCommerce and CPQ for the modern manufacturer.

Integration with Salesforce Manufacturing Cloud

Proudly native to the Salesforce platform, is able to smoothly and successfully integrate within the specifically designated Salesforce Manufacturing Cloud. Because manufacturing comes with so many complexities, you deserve to operate within a framework that is not only accommodating of, but specifically designed for, your ease of use. 

We supercharge the configuration aspect of the overall CPQ process, which means you can easily bring things like 3D product configuration and live-time visual renderings straight to your buyers.

Our partner Threekit specializes in 3D visualization for the manufacturing sphere, and we’ve got the videos to prove it. Check out a specialized demo highlighting for Salesforce here:


Keeping Salesforce at the center of your tech stack also sets you up for success in regards to future-proofing future offerings, personalizing key features and rules within your environment, and having regular access to a world-renowned bank of resources. 

Guided Selling Technology

While navigating the transition to digital sales environments, manufacturers have had to figure out the best ways to bring the more human aspects of traditional sales experiences – suggestions, recommendations, and intelligent feedback – to a screen.

The key to unlocking such an experience? Guided selling software is built to facilitate guided selling through questionnaire-style surveys, prepopulated with prompts of your choosing, to gather buyer input and spin it against optimized inventory. In just a matter of moments, the data collected through guided selling helps manufacturers identify their buyers’ end goals, and reverse engineer product and service recommendations in response.

Manufacturers specifically need to leverage such solutions to earn the patronage of their target audience and establish a sense of expertise when it comes to their product catalog. 

Want to know which manufacturers are best meeting their buyers’ needs? We’ve compiled a list of the 5 highest ranked manufacturers, according to commissioned survey data of ours, at

These offerings also help buyers configure the exact options put in their cart, reducing the amount of canceled or returned orders in the long run. 

Manufacturing Bills of Material

Did you know that there are handfuls of different bills of materials that can be generated in a sale? Two of the most commonly recognized BOMs are sales BOMs and manufacturing BOMs, though there are other types, like hierarchical, that appear in different scenarios.

Sales BOMs are designed with the buyer in mind, and are little more than glorified receipts – they list out the main items in the cart and confirm what the buyer can expect to receive. That being said, sales BOMs are often limited in what they actually show, and shave off pieces of information deemed irrelevant to the buyer.

Manufacturing BOMs, on the other hand, are generated with physical construction in mind, and encapsulate everything that needs to be present for an order to actually fulfill. Our commerce logic engine allows for the seamless separation of sales and manufacturing BOMs, keeping the most relevant information in front of the most relevant parties. 

For example, in the case of a manufacturing BOM for a custom couch, there could be individual line items for the screws, nails, nuts and bolts used to get the components together. The workers on the factory line will need to make sure every one of those pieces is accounted for, along with whatever customizations the buyer has chosen. But, the buyer doesn’t need to know how the sausage gets made with such granularity – their sales BOM could just confirm the color, dimensions, and style name they’ve submitted for. 

Supply Chain Safeguarding

An unfortunate reality of the manufacturing industry is reliance upon the global supply chain – something that has been destabilized over recent months. Shipping delays, unavailable materials, reductions in total workforce, hold ups at international ports and customs are all contributing to the chaos. 

It may seem all but impossible to helm a business through such choppy waters, but’s headless architecture helps untether you from custom scripting environments, meaning you can make any necessary changes to your eCommerce settings almost immediately. 

Having the most up to date information available for your buyers helps mitigate their expectations and build trust in the way you operate. You can also leverage product rules and recommendations to get buyers through the funnel quicker, meaning they get their order in for processing in as short of a time as possible. 

Manufacturers more than deserve the amount of attention given to their architecture by engineers like ours. If you think you’re ready to make the leap and experience our supercharged reality for yourself, visit:

Blake Grubbs

Written By: Blake Grubbs

Blake has successfully helped several high-growth tech startups build and scale marketing over the past 10 years. Held marketing leadership roles at Seismic, Drift, Alyce, and Simplr, all who successfully doubled and tripled ARR bookings during his tenure. He has a Bachelor's Degree in Business Administration and Management from Boston University's Questrom School of Business.