There’s nothing quite like Logik.io.
Don’t get us wrong – Salesforce CPQ is a strong, stalwart software solution that has more than earned its industry reputation as a configure, price, quote staple. But, our headless configurator helps fill the gaps that exist between its core functionalities to provide you, your administrators and your buyers a more streamlined, efficient, and personalized sales experience.
So, just how does Logik.io Commerce Engine integrate with – and ultimately augment for the better – the Salesforce CPQ environment?
The reasons are myriad, but all in one way or another support our three-point philosophy: that we are here to help you sell more, sell faster, and maintain less.
Kamryn McKell, Director of Sales Engineering for Logik.io, says that “whether you need increased system performance, have to support large rules or option sets, or need a single configurator for your omni-channel experience – Logik.io has you covered.”
In less than two minutes, you can see how Logik.io Commerce Engine’s next generation configurator amps up Salesforce CPQ with our expert-guided demo:
The first of our business goals is to get you to a place where you can sell more without having to expend all of your available energy and resources along the way. We constructed our technology to help expose your buyers to the right item options at the right times, and get them out the door with everything they need – and then some.
Our name is an homage to the internal “logic” around which our software is constructed. Within Salesforce CPQ, we can help you implement and leverage recommendations, bundles and add-ons based around pre-set product rules of your choosing – the logic in question.
Buyer input and selections can trigger these rules to deploy, optimizing their browsing and searching efforts and increasing the value of their final cart.
Up to 49% of buyers add unanticipated items to their cart as the direct result of such personalized shopping experiences, according to Segment.
Supporting these rules, we find attribute-based configuration: a method of presenting your buyers with the right products or services, based on the end goals they’re looking to satisfy.
The majority of stand-alone CPQ solutions operate off of product-based configuration, which requires more research on the buyer’s part. This method leaves them vulnerable to submitting partial orders, making incompatible selections, or dropping out of the funnel entirely in favor of a competitor that makes it easier on them.
We have quite literally written the definitive guide on configuration. To see the full comparison of attribute-based to product-based configuration, access our free resource library and download the guide at https://learn.logik.io/configuration-guide.
Consumerized buyers aren’t looking to spend weeks, days, or even hours on your product history, all before even submitting an order. But, research shows they strongly prefer to avoid interactions with sales reps, and get themselves through the funnel.
If you can meet their expectations with a quality user experience, like that which comes from our dynamic duo, they’re liable to return for re-orders at a rate of almost 90%.
Combining Logik.io Commerce Engine with Salesforce CPQ not only appeases the discerning buyer at first go, but creates a space they feel comfortable returning to, and reordering from, without requiring additional follow-up or order solicitation on your part.
In digital commerce environments, time is quite literally money. eCommerce providers with quick, directed experiences are rewarded with buyer patronage, while those with lagging configurators, delayed quote creation and confusing site structure soon find themselves trailing the pack.
Luckily, Logik.io gives Salesforce CPQ the extra boost it needs to clear such hurdles with ease.
We facilitate hyperfast processing speed for dynamic configurations, allowing buyers to customize, manipulate, and otherwise tailor their selections without notably extending their shopping experience.
With our partner Threekit, the leader in 3D visual configuration for commerce platforms, your shoppers can see their choices as realistic, interactive renderings that respond in real time to their input.
Guided selling is also supported by Logik.io within the Salesforce CPQ architecture, exchanging just a few seconds of your buyers’ time for a totally customized, reactive experience. Backend administrators and IT teams can easily and quickly set up or update the questionnaires and surveys, leaving the technology a win-win.
Bills of material (BOMs) aren’t often discussed in the larger CPQ conversation, but can be low hanging fruit for you to address. Sales BOMs are designed to give buyers a high-level overview of their order, without getting as technically nuanced as something like a manufacturing BOM that gets sent out for production.
Logik.io incorporates sales BOMs directly into the quote-to-cash process, and reduces SKU proliferation by allowing you to select exactly which ones actually make it onto the final bill.
With a condensed, clear-cut sales BOM, buyers have fewer line items to review and confirm before moving through the last portion of the funnel and closing the deal.
Striking a balance between system performance and maintenance has been an ever-present consideration when designing a tech stack. While out-of-the-box solutions like Salesforce CPQ might not work for each unique business need, it can be intimidating to look at expanding out.
Luckily, Logik.io is native to the Salesforce platform, making integration and implementation an absolute walk in the park. Once up and running, our CLE then kicks in and starts working for you.
Our engineers have created proprietary features to keep Logik.io as user friendly as possible. Our newest feature release highlighted “Sets,” which require low technical knowledge to work with, but increase rule reusability and decrease overall maintenance.
In short, Sets work by identifying single points of customer data and/or input, replicating those points into appropriate matrices, and presenting them back to the buyer in accordance with your product rules.
And all of this is done in the absence of scripting.
Logik.io Sr. Director of Product Management, Chris Haussler, leads a demonstration of Sets in action, which you can view on-demand at https://www.youtube.com/watch?v=9dLmrJ75f9U, starting at 2:23.
Removing the need to script lowers the technical overhead required to get hands-on with the system, widening the pool of administrators and contributors that can share maintenance efforts.
The pressure put upon digital sales environments is only going to increase as time goes on, and combining Logik.io and Salesforce helps you future proof your overall tech stack. You won’t have to worry about upending your architecture in a few years’ time, will be able to pivot in alignment with shifting market trends, and still curate the strong omnichannel experience your buyers deserve.
We know how much there is to keep track of when it comes to the ways we augment Salesforce CPQ, so we’ve preemptively done you a favor in the form of our CPQ Cheat Sheet.
Visit https://learn.logik.io/cpq-cheat-sheet to claim your free download, and delve even deeper into the benefits our commerce logic engine brings to the table.