Product configuration software is a critical element of B2B sales, complex omnichannel selling, and advanced eCommerce.. This software helps to streamline the product configuration process as part of the overall transaction, ensuring that sellers configure the right solution for the deal and that buyers ultimately purchase the best solution for their needs. .
A product configurator is a potent tool that will enable customers to customize a product based on their preferences, and offers a variety of benefits.
Key benefits of product configuration software include:
- Better sales productivity
- Greater solution accuracy
- Enhanced transaction efficiency
- Improved buyer experience
- Higher customer satisfaction
Better Sales Productivity
Product configuration software enables better sales productivity when the software handles some CPQ heavy lifting for sellers. Advanced configurators should offer attribute-based and product-based configuration approaches, which give sellers the flexibility they need to effectively and quickly assemble the right blend of products and services to meet a buyer’s needs.
Greater Solution Accuracy
In complex sales, it can be all too easy for errors to arise through the configuration, pricing, and quoting process, especially if sellers are using manual or outdated tools to manage their workflows. Modern product configuration software helps to ensure accuracy across the deal, which removes the friction and challenges associated with CPQ.
Enhanced Transaction Efficiency
Product configuration software can help to supercharge the transaction process and increase sales performance and time to revenue. Advanced configuration software speeds the process and enables sellers and buyers to move more quickly to get the deal done.
Improved Buyer Experience
An often overlooked benefit of product configuration software is an improved buyer experience. When sellers are enabled to more effectively and efficiently configure and quote complex and custom deals, buyers have a smoother experience and spend less time in the back-and-forth of the transaction experience.
Higher Customer Satisfaction
When businesses use advanced product configuration software to configure the perfect-fit solution for a buyer’s needs with an experience that is efficient and effective, the result is a customer with greater satisfaction in the process and the purchase.
Choosing the Right Product Configurator
The best product configurators are user-friendly, flexible, and give sellers the ability to bring perfect-fit solutions to their buyers.
When choosing product configuration software, it is important to ask questions that lead to answers about whether the software can deliver the benefits we outlined and offer flexibility for the future of your business.
Logik.io's Commerce Logic Engine encapsulates all these essential attributes and is the most flexible configurator available today.
No matter how complex your business, Logik.io is set to enhance your sales experiences while concurrently minimizing the cost of sales. It makes selling simpler and buying better, transforming businesses one sale at a time.
