3 Signs You've Been Scarred By CPQ

Oct 31, 2023 7:00:00 AM | CPQ 3 Signs You've Been Scarred By CPQ

CPQ shouldn't be a source of agony. If you've ever felt the sting of CPQ-related challenges, you're not alone.

If you’ve been hurt by CPQ, you’re not alone.

In the 20+ years since the CPQ category emerged, virtually every industry has evolved–and in many cases grown much more complex. But in most cases, CPQ has not kept pace with change. In fact, most companies are still using a CPQ that was built for the simple days of the early aughts—not for the vastly more complicated and highly digital nature of business today. 

One thing has remained constant: CPQ can be a real pain. In fact, we’ve heard some call CPQ “impossible,” “headache-inducing,” and downright “painful.” Ouch.

Maybe you even have some CPQ scars yourself. 

Here are three signs you may have been hurt by CPQ:

1. Your CPQ performance has slowed your productivity to a crawl.

For a solution that’s supposed to support sales efficiency and productivity, CPQ sure has caused a lot of slowdowns along the way. There are plenty of reasons why CPQ performance suffers. Some of the most common culprits are configuration engines that become overloaded with thousands upon thousands of rules over time, counterintuitive end-user UX, and the need for intense scripting and maintenance. 

The remedy? An advanced configurator that has AI tools to streamline rules management, a modern UI for an intuitive user experience, and point-and-click setup options.

2. CPQ rule-ordering and rules management have taken over your life.

Many rules engines are serial-based or constraint-based, and these approaches can slow the process. With serial-based rules engines, rule-ordering and hierarchies can cause challenges; constraint-based engines struggle to support multi-dependency rules and guided selling experiences.

The remedy? A solving engine (as opposed to a serial or constraint approach) enables you to intelligently process thousands of rules instantly, without any need for rule ordering or hierarchies. 

3. CPQ has become so challenging, your sales teams won’t (or can’t) even use your system.

In some cases, CPQ has become so unwieldy that sellers either refuse to use the system or can’t devote the time necessary to figure it all out. If this has happened to you, know that you aren’t alone in feeling this particular CPQ pain. Whether it’s an outdated user interface, lack of flexibility, or frustration with CPQ performance issues, there are plenty of cases where teams have ultimately “given up” on their CPQ because it can’t meet their needs.

The remedy? A flexible configurator with a dynamic UI builder with an API-first model that allows you to easily create the experience that is best for your sales teams.

Do any of these scenarios sound familiar? We like to believe the age of CPQ scars is over. Here’s the good news: with Logik.io, CPQ doesn’t have to be a pain

Curious to see if Logik.io is the antidote to your CPQ pains? Our team is here to help.

Blake Grubbs

Written By: Blake Grubbs

Blake has successfully helped several high-growth tech startups build and scale marketing over the past 10 years. Held marketing leadership roles at Seismic, Drift, Alyce, and Simplr, all who successfully doubled and tripled ARR bookings during his tenure. He has a Bachelor's Degree in Business Administration and Management from Boston University's Questrom School of Business.