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Manufacturers are currently riding a wave unlike any seen before in the world of eCommerce sales. Rapid technological advancements and an ever-expanding audience of consumerized buyers have pushed manufacturers to rethink their tech stacks.

The field of manufacturing comes with a unique set of software must-haves to support a proper configure, price, quote or quote-to-cash experience. Now, more than ever, having the right core configurator at the center of operations is of critical importance.

Few companies have their boots on the figurative battleground of manufacturing CPQ operations in the way Pierce Washington does. A proud partner of ours, Pierce Washington is home to some of the foremost QTC experts – and we’re lucky enough to share their insight with you. 

Director, Salesforce Practice and solutions engineer John Lehrkind has been a familiar presence in talks of ours, and is the current guest star of our three-part Logik Talks installation: The Configuration Challenge.

In the second episode of this series, Logik.io VP of Marketing Blake Grubbs asks: How can Logik.io make a difference for manufacturers? 

Lehrkind answers – and demonstrates – exactly how our commerce logic engine makes a manufacturer’s dreams reality in just under nine minutes. 

If you haven't seen the first installation, be sure to visit our Youtube channel to catch up.