How Supports Configuration for Complex Products

Dec 20, 2022 1:10:09 AM | CPQ How Supports Configuration for Complex Products

The first in a three-part video chat & demo series, hosted by two leading configure, price, quote industry experts. Logik Talks by – tune in now.


Elevated B2B eCommerce environments are the current name of the selling game, and few experts know the intricacies and impact configuration can have on the sales experience better than John Lehrkind. 

Director, Salesforce Practice and a solutions engineer with partner Pierce Washington, Lehrkind dropped in for a Logik Talk and product demo with our own VP of Marketing and Business Development, Blake Grubbs. 

The first in a three-part talk series produced with Pierce Washington, this video demo of the technology highlights unique architecture that supports even the most complex of product configurations.

Knowing the most commonly-seen challenges with CPQ, Lehrkind explains that assistive tools like the commerce logic engine have “got to be simple, intuitive, high-performance so that we don’t impede the whole [configuration] process.”

Luckily, speed and effectiveness are our specialities. 

See the engine live and in action, complete with guided selling technology and a drop-in user interface, in less than 10 minutes with this installation of Logik Talks. 

Blake Grubbs

Written By: Blake Grubbs

Blake has successfully helped several high-growth tech startups build and scale marketing over the past 10 years. Held marketing leadership roles at Seismic, Drift, Alyce, and Simplr, all who successfully doubled and tripled ARR bookings during his tenure. He has a Bachelor's Degree in Business Administration and Management from Boston University's Questrom School of Business.