Manufacturing sales can be exceedingly complex, and if your business is as big as Oldcastle’s, you could be grappling with a colossal product catalog spanning multiple categories, with some seriously advanced configuration requirements. Oldcastle, A CRH company, is the leading provider of infrastructure solutions to several North American market sectors, including water, communications, energy, and transportation.
With a complex manufacturing business and ambitious digital transformation goals, Oldcastle went on a mission to connect and consumerize the entire buying and selling experience. And they turned to Logik.io and Salesforce CPQ to help make it possible.
At Dreamforce 2023, we had the opportunity to share the stage with Meagan Boson, VP of Business Performance at Oldcastle, and Bill Veiga, VP at Salesforce Revenue Cloud, to talk through best practices and what’s possible today for consumerizing manufacturing sales.
During this session, Meagan walked through Oldcastle’s consumerized commerce objectives as well as her before-and-after experience with Logik.io and Salesforce CPQ. In particular, she described what Oldcastle has gained from working with our companies, including:
Curious to learn more about how we support manufacturing companies to consumerize their commerce? Watch our recent live demo where we explain how we help manufacturers streamline complex BOM generation.
Want more perspective on Logik.io’s experience at Dreamforce 2023? Check out our event recap.